Home / Knowledge / News / Apparel/Garments / Bosideng expands its line to four-season fashions
Bosideng expands its line to four-season fashions
01
Apr '08
China's largest down apparel company Bosideng International Holdings Limited presented its latest 2008/09 fall/winter cold resistant apparel at the "2008 China International Clothing and Accessories Fair" ("CICA") in Beijing, an annual event of great prestige for top players in the apparel and fashion industry.

Leveraging the Bosideng brand, the Group also unveiled a brand new line of cold-resistant apparel products to expand its year-round, marketing opportunities.

At the CICA, Bosideng first showcased a new series of non-down four-season fashions to highlight the brand's strategic positioning of focusing on down apparel as core sales items, but expanding its reach into four-season fashion lines.

The CICA is organized by the China National Garment Association. This annual grand event brings together top professionals from China and foreign fashion and apparel companies.

At this event Bosideng won the "Grand Achievement Award" which is the top honour at the "China Apparel Brands Annual Awards" organized by the China National Garment Association.

The selection of winners was based on a series of rigorous criteria including: a strict online voting process, extensive market research, fashion showcases, company presentations, random market research on product quality, company report review and other factors.

Bosideng exceeded evaluation standards on all aspects and excelled in terms of international expansion, brand strength, market share, and industry position.


Must ReadView All

Top 15 US fashion brands are collectively worth $70 bn

Fashion | On 22nd Jul 2018

Top 15 US fashion brands are collectively worth $70 bn

The top 15 American fashion brands are collectively worth close to...

Courtesy: Covestro

Textiles | On 22nd Jul 2018

Covestro's new products for waterproof textile coating

Covestro, which is among the largest polymer companies, has unveiled...

Evogene, IMAmt to work together in insect resistance

Textiles | On 22nd Jul 2018

Evogene, IMAmt to work together in insect resistance

Evogene, a leading biotechnology company developing novel products...

Interviews View All

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Manoj Sorathiya

Surat-based Sunrise Imports & Exports Co is a manufacturer and...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search