Home / Knowledge / News / Apparel/Garments / Bosideng expands its line to four-season fashions
Bosideng expands its line to four-season fashions
01
Apr '08
China's largest down apparel company Bosideng International Holdings Limited presented its latest 2008/09 fall/winter cold resistant apparel at the "2008 China International Clothing and Accessories Fair" ("CICA") in Beijing, an annual event of great prestige for top players in the apparel and fashion industry.

Leveraging the Bosideng brand, the Group also unveiled a brand new line of cold-resistant apparel products to expand its year-round, marketing opportunities.

At the CICA, Bosideng first showcased a new series of non-down four-season fashions to highlight the brand's strategic positioning of focusing on down apparel as core sales items, but expanding its reach into four-season fashion lines.

The CICA is organized by the China National Garment Association. This annual grand event brings together top professionals from China and foreign fashion and apparel companies.

At this event Bosideng won the "Grand Achievement Award" which is the top honour at the "China Apparel Brands Annual Awards" organized by the China National Garment Association.

The selection of winners was based on a series of rigorous criteria including: a strict online voting process, extensive market research, fashion showcases, company presentations, random market research on product quality, company report review and other factors.

Bosideng exceeded evaluation standards on all aspects and excelled in terms of international expansion, brand strength, market share, and industry position.

Must ReadView All

Courtesy: Myntra

Apparel/Garments | On 3rd Dec 2016

Myntra to be EBITA positive by FY18: CEO Narayanan

Myntra is on track to achieve sustainable growth and be EBITA...

Courtesy: India ITME Society

Textiles | On 3rd Dec 2016

India ITME 2016 opens with over 1050 exhibitors

The India International Textile Machinery Exhibition (India ITME)...

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Interviews View All

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search