Home / Knowledge / News / Apparel/Garments / Coca-Cola launches 'Drink 2 Wear' sustainable apparel line
Coca-Cola launches 'Drink 2 Wear' sustainable apparel line
09
Apr '08
Shoppers will soon have the opportunity to make a sustainable fashion statement. Starting this week, select Wal-Mart stores across the country will display Coca-Cola “Drink 2 Wear” apparel made from recycled plastic bottles. The colorful t-shirts are made from a blend of recycled plastic bottles and cotton and feature playful, pithy slogans such as “Make your Plastic Fantastic” and “Rehash your Trash.”

The t-shirt designs and imprinted messages on the men's and women's shirts are intended to promote recycling of used beverage bottles into renewable, reusable products. Accompanying graphics stamped on the inside of each shirt depict the act of recycling a plastic bottle and remind consumers to “re-fulfill a bottle's destiny and become something great again.”

The men's t-shirt features a “4 Inside” neck label; and the women's t-shirt features a “3 Inside” neck label to indicate the number of PET bottles recovered and reused to create each shirt.

“These fun t-shirts merge trend with consciousness, reminding shoppers that small steps – like recycling a few bottles – can go a long way towards helping to preserve our environment,” said Stuart Kronauge, vice president, marketing Coca-Cola North America. “If the 200 million Wal-Mart shoppers in the U.S. purchase these shirts, they will help us reuse and divert more than 700 million bottles from the waste stream.”

Coca-Cola partnered with Wal-Mart to support the mass retailer's Earth Month program designed to highlight products in-store that can help consumers live a more sustainable lifestyle. Prominent Wal-Mart store displays will include a selection of Coca-Cola beverages in plastic bottles along with the t-shirts.

Point of purchase signage will serve as an additional reminder to shoppers to recycle their used bottles. The Coca-Cola “Drink 2 Wear” t-shirt line will be supported by a television, radio and print advertising campaign that began airing on March 30. The shirts will be available at select Wal-Mart stores across the country and on Wal-Mart.com.

Coca-Cola North America


Must ReadView All

Textiles | On 16th Aug 2017

USITC to continue investigations on PSF imports

The US International Trade Commission (USITC) has determined that...

Textiles | On 16th Aug 2017

India’s apparel exports stumble in July 2017

Exports of readymade garments (including those made of cotton,...

Apparel/Garments | On 16th Aug 2017

EU displaces Japan as Myanmar’s largest apparel market

After the reinstatement of Generalised Scheme of Preferences (GSP)...

Interviews View All

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
66.7%
No
18.5%
Skip
14.8%

Total Votes: 27

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
37.0%
No
40.7%
Skip
22.2%

Total Votes: 27

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
81.5%
No
7.4%
Skip
11.1%

Total Votes: 27

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
55.6%
No
11.1%
Skip
33.3%

Total Votes: 27


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X