Home / Knowledge / News / Apparel/Garments / Billabong bags three SIMA Image Awards
Billabong bags three SIMA Image Awards
30
May '08
Billabong USA won three SIMA Image Awards at the 11th annual Surf Industry Manufacturers Conference in Cabo San Lucas this week, the most of any company in the competition.

"Women's Apparel Brand of the Year" the industry's most prestigious title, was won by Billabong Girls. It was awarded for the women's apparel brand that featured the most exciting designs, increased brand appeal, and business growth at retail in 2007.

“Winning both Brand of the Year and Marketing Campaign of the Year honors from SIMA was a great accomplishment for our women's division,” said Candy Harris, Billabong Women's Brand Director. “It speaks to the innovation that is being pushed from product development to consumer marketing, always striving to blend our passion towards forward fashion and our commitment to surf.”

The “Environmental Product of the Year” was won by the Billabong Men's division. Awarded to a surf-related product created to lessen the impact on the environment, Billabong won that for the Sonic Recycler Series Boardshort, which recycles 10 plastic bottles per pair in its fabric. This joint initiative was done in conjunction with Surfrider Foundation's Project Blue.

“This recycled eco-supreme suede has become a core focus of our boardshort program,” said Billabong Men's Design Director Rob McCarty. “We are proud that we were one of the first companies to be recognized for this effort.”

The “Women's Marketing Campaign of the Year” was awarded to the women's brand that produced the most creative marketing campaign in 2007. Consideration went to women's brands that displayed a creative, cohesive and consistent brand message in print, digital and point-of-purchase materials. Billabong Girls “Overload” campaign took top honors in that category as well.

Billabong International Limited's core business is the marketing, distribution, wholesaling and retailing of apparel, accessories, eyewear, wetsuits and hardgoods under the Billabong, Element, Von Zipper, Honolua Surf Company, Kustom, Palmers Surf, Nixon, Xcel and Tigerlily brands.

billabong International


Must ReadView All

Courtesy: Raymond

Apparel/Garments | On 28th Jun 2017

Raymond plans to invest Rs 1,400 crore in Amravati plant

Raymond, Indian textiles and apparel major, has decided to invest Rs...

Textiles | On 28th Jun 2017

GST and textiles industry: Analysis and opinion

The Goods and Services Tax (GST) is at long last all set to be rolled ...

Textiles | On 28th Jun 2017

India probing dumping of polyester yarn by China

Indian government is probing anti-dumping allegations against a...

Interviews View All

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search