Home / Knowledge / News / Apparel/Garments / Lands' End designs 'Mix to the Max' for back-to-school
Lands' End designs 'Mix to the Max' for back-to-school
18
Jul '08
This back-to-school season, money does matter. When 800 moms were polled during a recent online survey conducted by Lands' End, 65 percent said they plan to set a budget for back-to-school shopping with the majority of moms not planning to spend more than they did for the 2007 school start.

Of those moms, over three-quarters (78 percent) said shopping budgets will potentially be affected by the cost of living and the price of gasoline.

Most moms (36 percent) plan to spend between $100 and $200 and almost a quarter (23 percent) estimate spending $200 to $300 per child this back-to-school shopping season. Only five percent of moms plan to splurge with over $500 per child.

When asked what the number one priority was for back-to-school shopping, 40 percent of moms classified themselves as "A Deals Diva" seeking to buy the maximum for the minimum; 35 percent consider themselves "A No Nonsense Necessities Gal" buying only what their child needs; 23 percent are budget followers referring to themselves as "A Smart Cents Shopper" and only one percent admitted to being "A Frivolous Female" buying whatever their child wants.

In what seems to be a disposable world, it could be easy for parents to cut corners and avoid purchasing high-quality back-to-school clothes for their children.

However, over half of the moms (53 percent) said they plan to buy items that they can pass down from older children to younger children.

And, the majority of moms stated they are looking for kids' clothing that fits well, can be worn for multiple occasions and is age appropriate to get the maximum wear during the school year.

This back-to-school season, moms can maximize their budgets and their child's wardrobe options. Lands' End has designed "Mix to the Max," a new collection available in a maximum variety of sizes and styles that allows kids to create multiple outfits using only a few items, an idea that 84 percent of moms favored.

"In addition to helping parents easily find great-quality clothing at an amazing value, Mix to the Max will also help save time in the morning; kids can confidently dress themselves because all pieces were designed to be age and school appropriate along with coordinating perfectly," said Tara Ellef, senior vice president of merchandising for Lands' End.

When asked what product features would provide the maximum wear for their child, the majority of moms (51 percent) said stain-resistant fabrics along with other easy-care fabrics are their number one choice.

The new back-to-school selection from Lands' End boasts these features plus many more; including wrinkle- and fade-resistant fabrics, pants with reinforced knees and adjustable interior waistbands that provide maximum wear and
durability for the entire school year.

Most moms (44 percent) said price is extremely important when deciding on back-to-school clothes, but some back-to-school itemsjust make "cents."


Must ReadView All

India much behind China in containerised cargo capacity

Textiles | On 18th Dec 2017

India much behind China in containerised cargo capacity

India’s total containerised cargo capacity of 8.75 million...

Vietnam’s textile & garment exports cross $26 bn till Nov

Textiles | On 18th Dec 2017

Vietnam’s textile & garment exports cross $26 bn till Nov

Vietnam earned $26.844 billion from textile and garment exports in...

Rotex Fabrics grows production with Bruckner stenters

Textiles | On 18th Dec 2017

Rotex Fabrics grows production with Bruckner stenters

The South African company, Rotex Fabrics, which is a knitter, dyer,...

Interviews View All

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Urmil Arya

Sushila International, a well established textile organisation established ...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.1%
No
13.8%
Skip
18.1%

Total Votes: 94

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.8%
No
29.8%
Skip
7.4%

Total Votes: 94

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
9.6%
Skip
3.2%

Total Votes: 94

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.9%
No
8.5%
Skip
9.6%

Total Votes: 94


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search