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Traditional Nalli embraces a modern look!
09
Aug '08
Nalli, the word that has become synonymous with silk sarees over the years, is now planning to focus its attention to young and working women who are opting for sarees that are light and easy to maintain.

It is estimated that at present the saree market in India is valued around Rs110 billion, and the famous and well established Chennai-based Nalli wants to make the most of it by attracting huge number of buyer. For which it has roped in designers from NIFT who will help weavers create modern patterns.

Nalli is now manufacturing the attire using fabrics like chiffon and georgettes to make sarees that can be worn to work or during evening parties. The motifs on these office wear sarees are very simple and sober with delicate embellishments.

Even the colours that have been picked up by Nalli for attracting young and potential customers are light shades of pink, blue, green and yellow that reflects sophistication and elegance.

The famous brand has opulent stores in different parts of the country. It has now come up with Nalli Next that is offering an array selected simple sarees and stunning home furnishing including bedspreads, curtain, and cushion covers. The company has been into the exports of home furnishing for a long time and has now ventured into domestic market.

Nalli's turnover touched Rs1 billion in 2007 with sarees being the major contributor. It is expected to spend approximately Rs100 million for opening new nearly 30 exuberant outlets in different parts of India within three years. It is also planning to introduce itself in international markets of US and Canada by launching one outlet each.

For more than 7 decades, Nalli has been providing rich silk sarees that have made women look beautiful on various occasions like marriages and festivals. The brand is famous for blending different colours and patterns to create magic on five yard of sheer silk and is sure about the success of its new look!

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Courtesy: India ITME

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