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adidas aces with Sania Mirza
Oct '08
adidas has a special treat for its female consumers as part of its Fall-Winter 2008 offering. The leading sports brand has introduced for the first time, tennis sensation, Sania Mirza's signature collection. The collection combines adidas' technologies along with Sania's unique style. Developed by adidas' experienced designers with extensive inputs from Sania, the range reflects her choice of colour palette, silhouettes, fabrics and detailing.

Commenting on her signature collection, Sania Mirza, adidas brand ambassador said, “I am extremely excited about my signature collection. The range reflects my personality and while designing we have paid close attention to style and comfort. The range is sporty and at the same time blends in a little bling and detailing without being over the top. I hope my fans would enjoy wearing the range as much as I enjoyed designing it with the team at adidas”.

Speaking about the range, Andreas Gellner, Managing Director, adidas India said, “Sania Mirza is one of the most recognizable faces of global tennis and is a style icon amongst youngsters across the country. She personifies the passion, energy and boldness that adidas stands for and her appeal goes well beyond the sporting world. Keeping that in mind we have developed this special range that truly reflects her persona”.

The collection comes in an array of colours beginning with fresh pink and crystal white, passing through rave red and finishing with royal black. adidas' Sania Mirza Signature Collection encompasses feminine styles such as boat neck, empire line, razor back and free flowing silhouettes. The collection includes apparel and accessories only for women and is available at select adidas stores nationwide.


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