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Breaking away from Wal-Mart helps Langsha find its moorings
Feb '09
In recent days, Langsha Group, China's largest socks manufacturing enterprise, is planning to recruit 3000 workers, while at the same time, other Chinese textile and garment companies are reducing staff, due to a drastic decline in orders from overseas markets.

The business of the group has grown 40 percent in the previous year and is currently holding orders in hand, which will help them run all their machines at full capacity for the rest of 2009, and it is also expanding production capacity to cope with the large influx of orders.

Instead of going off on holidays, during the Spring Festival, the Langsha Group had more than 2000 workers at work to complete on time, orders on hand. It has ordered over 1,000 socks manufacturing machines and over 200 underwear machines from Germany, which will arrive in April, due to which company will need to add more than 3,000 employees then.

Since, Lang Sha Group, suspended its cooperation with Wal-Mart at the end of July, 2007, due to low purchase prices paid by Wal-Mart, it now no longer makes low-cost, low-end products, but has developed its own brands and is exporting them to diversified markets worldwide.

In addition to traditional markets in Europe and America, it has also tapped markets of the Middle East, India, Russia and other markets. The Group has achieved great successes from its strategy of branding and expansion.

Fibre2fashion News Desk - China

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