Home / Knowledge / News / Apparel/Garments / Breaking away from Wal-Mart helps Langsha find its moorings
Breaking away from Wal-Mart helps Langsha find its moorings
09
Feb '09
In recent days, Langsha Group, China's largest socks manufacturing enterprise, is planning to recruit 3000 workers, while at the same time, other Chinese textile and garment companies are reducing staff, due to a drastic decline in orders from overseas markets.

The business of the group has grown 40 percent in the previous year and is currently holding orders in hand, which will help them run all their machines at full capacity for the rest of 2009, and it is also expanding production capacity to cope with the large influx of orders.

Instead of going off on holidays, during the Spring Festival, the Langsha Group had more than 2000 workers at work to complete on time, orders on hand. It has ordered over 1,000 socks manufacturing machines and over 200 underwear machines from Germany, which will arrive in April, due to which company will need to add more than 3,000 employees then.

Since, Lang Sha Group, suspended its cooperation with Wal-Mart at the end of July, 2007, due to low purchase prices paid by Wal-Mart, it now no longer makes low-cost, low-end products, but has developed its own brands and is exporting them to diversified markets worldwide.

In addition to traditional markets in Europe and America, it has also tapped markets of the Middle East, India, Russia and other markets. The Group has achieved great successes from its strategy of branding and expansion.

Fibre2fashion News Desk - China

Must ReadView All

Courtesy: Ikea

Textiles | On 26th Apr 2017

Ikea’s product sourcing from India to double by 2020

Ikea, the global home furnishing giant from Sweden, plans to double...

Textiles | On 26th Apr 2017

CITA to add insufficiently available fabric in CAFTA-DR

The Committee for the Implementation of Textile Agreements (CITA) has ...

Courtesy: SKF

Textiles | On 26th Apr 2017

SKF brings predictive maintenance for machinery to India

SKF India, a global supplier of bearings, seals, mechatronics,...

Interviews View All

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search