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AlmsWear new collection to support Midnight Mission Project
Apr '09
'Sleeper' - one of the designs for April 2009 at AlmsWear.com
AlmsWear, a designer of lifestyle apparel and décor, has launched a new line of design-focused t-shirts and art prints that align business and corporate giving on a monthly basis. For each month in the ongoing series, artists create designs inspired by a selected charity partner's mission.

Fifty percent of profits from the sale of premium t-shirts and art prints featuring these designs are donated directly to the charity. Products are limited edition and available for one month only at www.almswear.com. Each month the cycle begins again with a new partner, design and donation.

"We bring an exciting new approach to the design of tees and prints for the world of non-profit giving while providing awareness and support to charities being leaned on more heavily in this economy," said Todd Backus, co-founder of AlmsWear.

April 2009 Charity: The Midnight Mission
The Midnight Mission has a 95-year history of helping homeless men, women, and families in Los Angeles. The Mission provides the immediate necessities of stability -- food, shelter, clothing, hygiene, and medical care -- then helps their charges return to self-sufficiency through an extensive level of support and counseling. Their gradual step-by-step process moves patrons from life on the street back to a position of self-sufficiency while supporting them every step of the way.

"Tying philanthropy to business as the core belief of a new company is an original approach for supporting non-profits and provides a unique way for us to connect with potential donors and raise awareness for our organization," said Kathy Ward, director of development for The Midnight Mission.

The AlmsWear donation will support The Midnight Mission's Project SafeSleep, an innovative program that offers a warm bed and safe sleeping environment to men, women, and children with no other options.

"Project SafeSleep is typically the entry point for many people to the Mission. Without a home, having a roof and a warm place to sleep often becomes the first priority. Additional funding for this program will enable us to continue to provide secure, emergency shelter for the increased numbers of people seeking a good night's sleep," added Ward.

Using a third-party charity evaluator, AlmsWear partners with charities rated highly for responsible and measurable use of donations in their programs.

AlmsWear is a group of designers, creative directors, publicists, and programmers using their professional skills to show that design, when aligned properly with business and charity, can make a significant difference in our communities.


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