Herbert Jones adds Emporio Armani collection

28 Apr '09

2 min read

Herbert Jones, an online men's accessories store, has added a collection of Emporio Armani underwear including boxer briefs, trunks, briefs and t-shirts. Herbert Jones believes that the inclusion of Emporio Armani on its website demonstrates their commitment to premium designer brands and complements other brands such as Calvin Klein and D&G.

Herbert Jones also feels that Armani has become a very significant designer underwear brand, following the David Beckham advertising campaign. Herbert Jones offers classic designs in white, grey and black as well as fashion designs that are released each season. All Emporio Armani underwear feature the eagle branded waistband and have a body hugging fit.

Their fashion designs have a sophisticated look, using a subtle colour palette and classic stripes. Herbert Jones stocks the Emporio Armani 'Cotton Stretch' range of men's underwear, which is made from a soft blend of 95% cotton and 5% elastene. Designed for a stretchy and tight fit, it is the core of the Armani underwear collection. There are 3 choices of waistband; classic, extra wide and metallic.

The classic waistband features the words Emporio Armani, separated by the eagle logo. The extra wide waistband has a very large eagle, surrounded by the initials EA whilst the metallic waistband has a more subtle branding that shimmers and catches the light.

The trunk has a short leg and the boxer brief has a longer leg, whilst both have a cut away (tapered) finish at the thigh. Herbert Jones also offers a multi pack containing three pairs of classic waistband trunks in white, grey and black. All pairs of men's underwear are available in small, medium, large and extra large.

Herbert Jones

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