Twenty Four Seven supports the IPL merchandise

02 May '09

2 min read

Twenty Four Seven India's premier and only round the clock convenience store brings to you the IPL merchandise in its outlets located at Saket, Lajpat Nagar and Greater Kailash part II across the city.

Taking forward the association from last year where IPL tickets were sold from Twenty Four Seven , this year the merchandise which includes apparel such as Jerseys, T-Shirts, caps and other items such as Key chains, Tattoos, Bottle Chillers, Car Flags and Wrist Bands are being sold.

Twenty Four Seven has a tie up with Delhi Daredevil and Kings XI Punjab. The price range for products varies from Rs 15 for a Tattoo to Rs. 400 for apparel items. The response has been heartening to a very great extent. Fans of all age groups are being targeted with strategic visual merchandise collaterals including banners, standees and posters at all outlets.

Thrilled about the association Mr. Samir Modi, Managing Director, Twenty Four Seven said, “This unique and extraordinary initiative is to salute the spirit and passion with which Cricket is worshiped in India. We have always tried to re invent ourselves in the services and products available at Twenty Four Seven, and hence the IPL merchandise was our next obvious step to promote and support the IPL fever in the city.”

Twenty Four Seven

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