Home / Knowledge / News / Apparel/Garments / My Vintage Baby realizes benefits of cost saving measures
My Vintage Baby realizes benefits of cost saving measures
May '09
My Vintage Baby Inc, a public children's apparel company, reported that it has been able to lower price points and enhance quality, while improving overall margins.

“We are delighted that our successful business planning has given us a competitive edge during these challenging times. Initiatives to reduce costs and improve quality are really paying off,” stated Jessica Wiswall, MVBY CEO.

Outsourcing distribution to our national distributor, Central Falls, has allowed MVBY to cut warehouse space in half, reducing rental expenses. Central Falls has virtually eliminated customer returns due to shipment errors, realizing significant cost savings for MVBY, as well as improved retailer satisfaction.

Individual suppliers are no longer creating patterns and samples. Instead, MVBY's new full time patternmaker sends suppliers samples of finished garments along with the patterns. These measures have also sharply reduced returns and greatly enhanced customer satisfaction.

These improvements have drawn the attention of MVBY customers ordering the Fall 2009 line.

The Fall J Collection for boys has seen a 70% increase in orders from fall '08 to fall '09. “Though currently a small portion of overall sales, we are very encouraged by our venture into Boys' fashions. The lower price points and our original designs are undoubtedly boosting sales in this area,” stated Jessica Wiswall, CEO.

Marci Siler of Lil' Rascals Boutique stated, “My Vintage Baby Fall '09 line is the best yet! The vibrant colors, attention to detail, along with the price are most impressive. The line definitely stands out among its competitors with its unique look. It is a line customers ask for by name.”

My Vintage Baby Inc

Must ReadView All

Apparel/Garments | On 21st Oct 2016

China’s garment retail sales grow 7.2% in Jan-Sept ’16

Retail sales of garments, footwear, hats and knitwear of Chinese...

Mike Preston, executive director of the Arkansas Economic Development Commission (AEDC), signing MoU with Tang from Suzhou Tianyuan Garments company. Courtesy: Government of Arkansas

Apparel/Garments | On 21st Oct 2016

Suzhou Tianyuan to open $20 mn garment factory in US

Suzhou Tianyuan Garments company, a Chinese manufacturer of casual...

Textiles | On 21st Oct 2016

Pakistan’s textile exports fall 5.96% y-o-y in Q1 FY17

The value of textile and garment exports made by Pakistan decreased...

Interviews View All

Rahuul Jashnani

‘Online economy has changed the whole dynamics of buying habits.’

Evelyne Cholet

‘France had a reputation of being big in new ideas, but poor in marketing...

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search