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Andrex boosting British women's confidence, Judi James
Aug '09
To celebrate the launch of the fabulous limited edition Andrex Shea Butter Knickers by British lingerie designer Ayten Gasson, Andrex has scrutinised Brits about their under garments in a YouGov survey, discovering some very revealing thongs... sorry things, about underwear habits during the credit crunch.

Since the start of the recession, over a third of women (37%) admit to regularly picking gorgeous matching underwear as they know it'll make them feel fabulous and give them added confidence for the day ahead. To coincide with the launch of their most luxurious toilet tissue ever, Andrex Shea Butter, Andrex have investigated just what underwear makes women feel fabulous. And a pair of silky French Knickers is the desired garment (38%), followed by a classic lacy thong (22%) and a faithful satin high leg brief (15%).

Renowned body image expert, Judi James comments: “Like rich chocolate treats, beautiful flowers or Champagne, the ultimate gift a woman can buy herself to boost confidence and reward, without blowing her recession-hit budget, is luxurious silk underwear. The type of women who buy silky underwear are smart enough to self-motivate when it comes to sensuality. However, rather than be an obvious clichéd man-pleaser, the colour and feel of underwear is of maximum appeal to the wearer. Selfishness like this is sexy and whatever boosts sexiness automatically boosts confidence and therefore performance.”

The Andrex research goes on to reveal, of those who stick to their good-old comfy cotton favourites (29%), or 'boy pants'/boxer shorts (10%) on a daily basis, only 4% feel confident and fabulous, meaning the key to a woman's success could be her undergarments.

Interestingly when British women make the effort for a man, they are getting it right. British men, when quizzed, overwhelmingly love silky French knickers (35%) followed closely by a satin high leg brief (19%) and a lacy thong (17%). 1% interestingly love 'big pants' on their women.

Judi continues, “It's important that men appreciate it when women choose attractive underwear, for obvious reasons! However what men don't realise is that a woman re-boosts her own sexual confidence by opting for self-pleasing underwear, making her body language signals twice as appealing!”

With this research in mind, Andrex has created a limited edition range of beautiful Andrex Shea Butter Knickers, designed and handmade by British lingerie designer Ayten Gasson. Made from the finest silk with a panel of Shea Butter enriched fabric on the back, the Andrex Shea Butter Knickers have been designed to give wearers an extra luxurious feeling and are to celebrate the news Andrex Shea Butter toilet tissue.

Look Good…Feel Better was set up by the Cosmetic Toiletry and Perfumery Association (CTPA) and gained charitable status in 1993. Today, the Programme has the support of over 40 leading companies and brands in the Beauty Industry.


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