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Armani announces Made-to-Measure event in Doha
Nov '09
A special Made-to-Measure event will be conducted between November 18 and 20 in Doha at the Giorgio Armani boutique located on the Pearl-Qatar, owned and operated by Al Mana Luxury Company. This event would prove to be a unique shopping experience for the customers.

An Armani master tailor, Mr. Giuseppe Basile will be present during the event and will take measurements personally, assist customers with fabric choices and guide them through the process of creating a custom-made suit.

Giorgio Armani introduced a luxurious, customized and exclusive men's couture collection of Hand Made-to-Measure suits, in the year 2006, called Giorgio Armani Fatto a Mano su Misura.

Hand Made-to-Measure is an ultimate experience to purchase high-end garments and is exclusively offered in selected Giorgio Armani boutiques across the world. This service comprises the personalized approach of creating the signature Giorgio Armani look.

Under this personalized service, consumers are offered a choice of fabric, lining and buttons, along with the key silhouette decisions, such as type of label, position of pocket, option of single or double-breasted and choice of pleat on the trouser.

There is a personalized label, featuring the name of customer, on all Armani Hand Made-to-Measure jackets concealed inside the breast pocket. All Hand Made-to-Measure garments are produced exclusively in Italy.

The Armani Hand Made-to-Measure service has been designed with the objectives of involving minimum fuss in garment producing and to deliver the best product to the discerning Armani customer.

A special facility to order additional Hand Made-to-Measure garments over the telephone has also been offered, considering the demanding schedules of today's customers, by keeping records of unique pattern and measurements of each customer.

Fibre2fashion News Desk - India

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