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Bare Necessities introduces Shapewear catalog
Nov '09
Bare Necessities, the second largest Internet retailer for intimate apparel, released a direct mail catalog devoted entirely to shapewear.

The Bare Necessities holiday shapewear catalog features dozens of body shaping silhouettes, including body briefers, shaping camisoles, control slips, high-waisted briefs and bodysuits, from brands such as Wacoal, Spanx, Yummie Tummie, Sassybax, Miraclesuit and more. The catalog also highlights this season's most innovative shapewear silhouettes, including arm slimmers, shaping leggings, and the new under-the-bust body shapers, which provide all-over shaping without forcing a woman to sacrifice the perfect shape and fit from her own bra.

Wacoal's new all-in-one body briefer graces the front cover, and the back cover showcases SPANX Tight-End Tights, which are colorful opaque tights with tummy and thigh shaping properties. The opening pages highlight the six shapewear must-haves that coordinate with this season's fashion trends, such as fitted sweaters, skinny jeans, belted knit dresses and pencil skirts. Bare Necessities' complete assortment of shapewear from 25 brands can be found at its website, www.BareNecessities.com.

"Shapewear has become such an important part of a woman's wardrobe, so we wanted to highlight the best of this season's new styles in one easy to browse catalog," said Maureen Stabnau, Senior Vice President of Merchandising for Bare Necessities. "Women are still learning about all of the slimming and shaping options that are now available, so this catalog allows them to easily view and shop the best of these new styles."

BareNecessities.com, which sells lingerie and men's underwear from over 120 brands, launched a full multi-branded print catalog in 2008, but its 2009 direct mail strategy has been to mail smaller, more specialized books. The company mailed a catalog dedicated exclusively to Wacoal bras and lingerie in October, and has timed its shapewear catalog to reach women at a time when they are planning their holiday wardrobes.

Bare Necessities sells bras, panties, hosiery, shapewear, swimwear, lingerie and underwear from more than 120 brands. Its flagship website, www.BareNecessities.com, is second only to Victoria's Secret among specialty lingerie retailers in online sales volume, according to the 2009 Internet Retailer Top 500 Guide to Retail Websites.

Bare Necessities

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