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Muze is memorable
25
Nov '09
It's hard for anyone to dispute that two of life's finer pleasures are a classic movie line and a great t-shirt. With a unique blend of pop culture, social media innovation and consumer interaction, Muze Clothing is proud to present an authentic brand that fuses premium apparel and world-class graphics with iconic movie lines and memorable entertainment moments. The company offers tees and long-sleeve thermals in men's, women's and maternity sizes in a variety of colors and designs that span across all genres of entertainment and pop culture.

Muze is also proud to launch a new charity t-shirt initiative to drive cause-related awareness for celebrity and professional athlete charitable partnerships. Leveraging the company's deep entertainment knowledge and the design team's creative firepower, each charity shirt combines a compelling graphic coupled with a familiar pop culture quote to form an item of clothing that not only looks good, but has special meaning behind it. Muze kicks off the initiative this week with new t-shirts in partnership with Boston Celtics star Ray Allen (to support Juvenile Diabetes Research Foundation), and Boston Red Sox pitcher Josh Beckett (Josh Beckett Foundation). Upcoming designs set to launch will benefit charitable ties with Ashton Kutcher (DNA Foundation), Matt Damon (ONEXONE), Ben Roethlisberger, Jeremy Roenick and more.

Muze Clothing began when a group of guys were sitting around a table, tossing around quotes from their favorite flicks. After a few good laughs and some healthy debates, the idea for Muze clothing was born. The line is based on the idea that a movie quote is both timeless and universal. Muze clothing strives to give the next generation a rite of passage to know the classics, and how to use them. To bring this concept to life, founders Bill Deacon and Mark Dimond collaborated with brothers Sean and Michael Sims, and soon after created the first of what would be many Muze tee designs.

“Muze started when we realized that one of the most important connections between friends and strangers alike was a shared appreciation of popular movie lines” says Bill Deacon, CEO of Muze. “We wanted to take that common thread and put it onto clothing, bringing the conversation into the physical world and everyday life.”

Though the company just recently launched, Muze has quickly gained a following among movie fans across all genres and demographics. The brand has even become a sensation in the celebrity and professional athlete worlds, with fans such as Ryan Seacrest, Tony Romo, Kendra Wilkinson, Kurt Warner, Brody Jenner and many more. Moreover, Muze has cultivated a vibrant online community of enthusiastic consumers who regularly engage with each other and the brand's designers and production team to keep Muze at the forefront of pop culture and style.

Some popular designs feature lines including “You Talkin' 2 Me?”, “It's Not a Motorcycle, Baby, It's a Chopper”, “You'll Get Nothing and Like It”, and “Say Hello to My Lil' Friend”. Each item from the Muze line is limited edition, and once the initial run is exhausted, the item is no longer available for sale. Muze apparel instantly sparks conversation and evokes memories for not only those who wear the shirt, but those who encounter the wearer, establishing a connection and camaraderie among people who enjoy movies and quality clothing.

Muze Clothing


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