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Joystick Junkies to launch A/W 2010 collection
15
Jan '10
British label, Joystick Junkies will launch its AW10 collection at young fashion exhibition Label this February. True to the brand their stand will form a gaming lounge area. The collection of tees with bright and bold graphics embodies the 80's through to today's era, of video game pop culture. World famous icons are boldly re-interpreted into a contemporary urban theme in collections for both men and woman.

Chris Birch, Owner and founder of Joystick Junkies 'We've seen our sales increase through the boutique stores and bigger high street stores by re-inventing the look of those classic icons – bigger print sizes that are more fashionable, different print treatments – basically doing everything we can to ensure they are the hottest colour combinations and totally fit in to the prevailing trends so that even people who don't 'get it' or don't know the games still think it's a cool design and buy it.'

Joystick Junkies is currently stocked in stores across Europe including Mash on Oxford Street, Truffle Shuffle, Littlewoods, River Island as well as their own online store. Independent retailers are able to use the on-line store to buy wholesale, giving immediate stock replenishment with no minimum order.

Top menswear brand Vacant have also confirmed to exhibit and will be launching their new womenswear label Pretty Vacant. Director, Simon Lomond explained 'We have chosen to show Vacant and Pretty Vacant at Label as there has been a void in the unisex branded fashion platform in the UK since the demise of 40 degrees. I feel that a dedicated show which has vibrancy and direction is essential in today's market and Vacant are happy to support Label in establishing this.'

Pretty Vacant's collection consists of an assortment of sophisticated yet rock n roll vintage inspired pieces. A naval military influence runs through the detailing; bretton stripes, polka dots, and bold colours. Vacant's menswear collection again has a nautical inspired edge with hooded silhouettes, crew neck sweats, block stripe tees and skull graphics. A continuation of the vintage western shirts but a move forward to oversized multi gingham patterns.

British label

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