Home / Knowledge / News / Apparel/Garments / Aleya Littleton wins What's Your Everest?
Aleya Littleton wins What's Your Everest?
10
Feb '10
Champion Athletic Apparel announced that Aleya Littleton of Kensington, Md., is the winner of its What's Your Everest? contest, an online challenge that encouraged entrants to declare their personal goals for the chance to receive $10,000 toward fulfillment of their aspirations. Littleton's video entry was chosen among hundreds of video and essay submissions.

Littleton, a science instructor with NASA Goddard Space Flight Center, highlighted her struggle to overcome her fear of heights during a mountaineering expedition in Moab, Utah. She plans to use her prize to participate in a Summit for Someone trip. A portion of the proceeds will benefit Big City Mountaineers, a non-profit organization working to allow kids from urban areas to take part in outdoor activities.

"The concept of 'What's Your Everest?' is really amazing," said Littleton. "The contest not only helped me in my ongoing quest to overcome my fear of heights, but it provided me with the means to help kids discover the outdoors as I have."

"We were inspired by people who participated in this program and built this online community where they shared their personal and professional goals and encouraged each other," said Claire Powell, Champion brand marketing director. "Aleya's moving video shows how she is determined to conquer her fear through her desire to encourage kids to reach their 'Everests.' By working to achieve her goal, Aleya truly embodies the hopeful message of What's Your Everest? and represents the symbolism of reaching the highest summit in the world."

The What's Your Everest? Campaign is part of Expedition Champion, a partnership with international mountaineer Jamie Clarke in a bid to summit Mount Everest this spring. The Champion and Duofold apparel brands, along with parent company Hanesbrands, are leading the expedition. The expedition team will showcase the company's research and development innovation by wearing Champion's activewear, Duofold's base layer products and the recently-unveiled Champion Supersuit, an ultrathin high-tech summit suit that will protect Clarke and the expedition team even in the severe elements at Everest's highest elevations.

Champion Athletic Apparel


Must ReadView All

Textiles | On 24th Jun 2017

Applied DNA to tag cotton for 2017/18 US ginning season

Applied DNA, provider of DNA-based supply chain security,...

Apparel/Garments | On 24th Jun 2017

NPD Group launches Trend Tracker for apparel trends

Global information company the NPD Group has launched Trend Tracker,...

Textiles | On 24th Jun 2017

Cotton USA’s first innovation competition in UK ends

Cotton USA has announced the successful close to its first innovation ...

Interviews View All

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search