Home / Knowledge / News / Apparel/Garments / Aleya Littleton wins What's Your Everest?
Aleya Littleton wins What's Your Everest?
Feb '10
Champion Athletic Apparel announced that Aleya Littleton of Kensington, Md., is the winner of its What's Your Everest? contest, an online challenge that encouraged entrants to declare their personal goals for the chance to receive $10,000 toward fulfillment of their aspirations. Littleton's video entry was chosen among hundreds of video and essay submissions.

Littleton, a science instructor with NASA Goddard Space Flight Center, highlighted her struggle to overcome her fear of heights during a mountaineering expedition in Moab, Utah. She plans to use her prize to participate in a Summit for Someone trip. A portion of the proceeds will benefit Big City Mountaineers, a non-profit organization working to allow kids from urban areas to take part in outdoor activities.

"The concept of 'What's Your Everest?' is really amazing," said Littleton. "The contest not only helped me in my ongoing quest to overcome my fear of heights, but it provided me with the means to help kids discover the outdoors as I have."

"We were inspired by people who participated in this program and built this online community where they shared their personal and professional goals and encouraged each other," said Claire Powell, Champion brand marketing director. "Aleya's moving video shows how she is determined to conquer her fear through her desire to encourage kids to reach their 'Everests.' By working to achieve her goal, Aleya truly embodies the hopeful message of What's Your Everest? and represents the symbolism of reaching the highest summit in the world."

The What's Your Everest? Campaign is part of Expedition Champion, a partnership with international mountaineer Jamie Clarke in a bid to summit Mount Everest this spring. The Champion and Duofold apparel brands, along with parent company Hanesbrands, are leading the expedition. The expedition team will showcase the company's research and development innovation by wearing Champion's activewear, Duofold's base layer products and the recently-unveiled Champion Supersuit, an ultrathin high-tech summit suit that will protect Clarke and the expedition team even in the severe elements at Everest's highest elevations.

Champion Athletic Apparel

Must ReadView All

Courtesy: Alibaba

Apparel/Garments | On 21st Feb 2017

Alibaba announces retail partnership with Bailian Group

Chinese e-commerce giant Alibaba Group has made another move in its...

Textiles | On 21st Feb 2017

GST to reduce documentation for logistics firms: CBRE

The Goods and Services Tax (GST) is likely to result in a reduction...

Apparel/Garments | On 21st Feb 2017

Govt may free up retail FDI for domestic goods

Government may remove restrictions on retailers like Walmart and...

Interviews View All

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search