Home / Knowledge / News / Apparel/Garments / Aleya Littleton wins What's Your Everest?
Aleya Littleton wins What's Your Everest?
10
Feb '10
Champion Athletic Apparel announced that Aleya Littleton of Kensington, Md., is the winner of its What's Your Everest? contest, an online challenge that encouraged entrants to declare their personal goals for the chance to receive $10,000 toward fulfillment of their aspirations. Littleton's video entry was chosen among hundreds of video and essay submissions.

Littleton, a science instructor with NASA Goddard Space Flight Center, highlighted her struggle to overcome her fear of heights during a mountaineering expedition in Moab, Utah. She plans to use her prize to participate in a Summit for Someone trip. A portion of the proceeds will benefit Big City Mountaineers, a non-profit organization working to allow kids from urban areas to take part in outdoor activities.

"The concept of 'What's Your Everest?' is really amazing," said Littleton. "The contest not only helped me in my ongoing quest to overcome my fear of heights, but it provided me with the means to help kids discover the outdoors as I have."

"We were inspired by people who participated in this program and built this online community where they shared their personal and professional goals and encouraged each other," said Claire Powell, Champion brand marketing director. "Aleya's moving video shows how she is determined to conquer her fear through her desire to encourage kids to reach their 'Everests.' By working to achieve her goal, Aleya truly embodies the hopeful message of What's Your Everest? and represents the symbolism of reaching the highest summit in the world."

The What's Your Everest? Campaign is part of Expedition Champion, a partnership with international mountaineer Jamie Clarke in a bid to summit Mount Everest this spring. The Champion and Duofold apparel brands, along with parent company Hanesbrands, are leading the expedition. The expedition team will showcase the company's research and development innovation by wearing Champion's activewear, Duofold's base layer products and the recently-unveiled Champion Supersuit, an ultrathin high-tech summit suit that will protect Clarke and the expedition team even in the severe elements at Everest's highest elevations.

Champion Athletic Apparel


Must ReadView All

Courtesy: European Commission/European Union

Textiles | On 26th May 2018

EU set to negotiate FTAs with Australia & New Zealand

The European Union is all set to begin negotiations for free trade...

US bans import of cotton goods from Turkmenistan

Textiles | On 26th May 2018

US bans import of cotton goods from Turkmenistan

The US Customs and Border Protection (CBP) has issued a Withhold...

FPCCI prepares report on Pakistan's export issues

Textiles | On 26th May 2018

FPCCI prepares report on Pakistan's export issues

Federation of Pakistan Chambers of Commerce and Industry (FPCCI)’s...

Interviews View All

Top executives
Textile industry

The foremost issue is bridging the skill gap

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search