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DG to select 10 employees to model Bobbie Brooks line
10
Feb '10
Dollar General Corp. is set to reveal the new face of Bobbie Brooks, its exclusive women's fashion brand, this spring by launching a companywide model search.

Giving its employees the opportunity to step into the spotlight and become a model, Dollar General will select 10 employees to represent the brand in its advertising and other promotions.

“Getting our employees involved and energized about our brands is important to Dollar General. Employees are not only ambassadors, but they are also our customers,” said Todd Vasos, Dollar General division president and chief merchandising officer. “This is an exciting opportunity for employees to get some hands-on experience wearing the new line of clothes, while having some fun.”

Bobbie Brooks, which features casual, trend-right fashions for women, is one of the four proprietary apparel brands Dollar General is launching this spring. Bobbie Brooks Girls, Open Trails Men and Open Trails Boys will also debut on Dollar General's shelves over the next several weeks.

Dollar General will reveal winners of its Bobbie Brooks model search in late spring.

Dollar General Corporation

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Courtesy: India ITME

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