Home / Knowledge / News / Apparel/Garments / Hasbro Clothing mulls increasing store count
Hasbro Clothing mulls increasing store count
Feb '10
Now that the slowdown is showing sign of withering away, many apparel retailers are mulling plans to increase their pan-India presence. Hasbro Clothing, a leading men's garment and accessories producer too is keen to ramp up it store count by launching 25 more 'Basics Life' stores in the next fiscal year (2010-11).

Hasbro offers men's clothing under three main brands; 'Basics 029', 'Genesis' and 'Probase' and currently operates 50 stores, of which 28 are franchisee owned and the rest company owned exclusive brand outlets (EBOs).

Apart from the launch of 25 additional stores in India, Hasbro is planning to open a 1,200 sq ft. franchisee store in Qatar in the Middle-East in another two months. It also has stores in Sri Lanka and Maldives islands where it has a sizeable export business. But since it sees great potential in the domestic markets, it plans to concentrate on the same.

Fibre2fashion spoke exclusively to Mr Hanif Sattar, Director of the Chennai based Hasbro Clothing, who said, “The total number of stores that we plan starting today till end of March 2011 is 25 stores and the reason to have a buffer of February and March of this year is primarily to factor the delays that we encounter in locations being handed over by the developers/ landlords over which we have no control.”

He continued by saying, “The locations are spread over the four states in the south, apart from which we will target Maharashtra and West Bengal and the spread in these states will be an equal blend of metro and "A" & "B" towns.”

When asked about the objectives of opening stand-alone stores, he replied by saying, “The reason for opening stand-alone stores is to be clearly able to offer a lifestyle solution in the men's apparel branded space, as our primary aim is to provide tremendous value to the customer and not necessarily in the conventional manner by just being conscious of costs but blending this aspect with an experience which is clearly world class.”

“This will also result in that when a customer walks into the store there is a marked difference in what he experiences both in shopping environment and in product/ range offering as opposed to the other brands in the same space, with all this leading to heightened brand awareness and uniqueness of the store and the brands that it sports in comparison to what is available in the market.

"Benchmarking of retail experience, leading to enquiry for opening more such stores in new territories, enquiry for selling the brands in leading Mbo's and preparedness in terms of selling points which will capitalize media spend”, he concluded by saying.

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 26th Jun 2017

GSTN registration reopens

E-commerce operators and TDS (tax deducted at source) deductors can...

Textiles | On 26th Jun 2017

Expedite release of ROSL pending claims: TEA to Centre

The Tiruppur Exporters' Association (TEA) has again urged Union...

Textiles | On 26th Jun 2017

'Export promotion schemes to continue under GST regime'

The export promotion schemes will continue under GST regime, said...

Interviews View All

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search