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New professional apparel options enhance fit & comfort for larger sizes
03
Mar '10
Cintas Corporation introduced true women's sized professional apparel designed for sizes 16W to 32W. As the first and only uniform company to offer true women's sizing across all product lines, Cintas' new line is designed with unique proportions, different from misses, to provide a better fit.

“More than 62 percent of women in the U.S. wear a size 12 or larger,” said Christine Ward, Senior Manager of Technical Design. “Today, uniform apparel manufacturers offer larger sizes as an extension of their misses' lines, which can be tight and poorly fitted. Cintas' new women's sizes are approximately 1 ½” – 2 ½” larger in the bust, waist and hips, providing women greater comfort.”

Cintas' women's sizing options currently include a selection of tailored dress apparel such as stylish skirts, slacks and blazers. The women's sizing selection will be extended to other product categories over the next year. Unlike traditional workplace apparel, the women's line offers sizes and styles that are consistent with retail selections, giving women confidence and satisfaction with their uniform.

In conjunction with the launch, Cintas also introduced “The Style Plus Confidence Campaign” to celebrate professional women of all sizes by providing workplace apparel that inspires confidence and comfort. Cintas' free “Fit Kit” includes details on how to measure and determine women's sizing. It can be downloaded at www.docandamelia.com/womens.

“Our research shows that when women feel good about their appearance, their performance reflects that,” said Bill Goetz, President of the Global Accounts and Strategic Markets Division. “We want the associates who wear our apparel to be comfortable. By designing a women's line that gives them stylish options with a comfortable fit, we help them look and feel good, improving their overall job satisfaction.”

Cintas Corporation


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