MakeAFan to offer Chivas, Club, Pumas & Cruz personalized baby clothing

19 Apr '10

3 min read

MOKSHA Worldwide, a company specialized in filling niche apparel categories for brands such as Carter's, OshKosh B'Gosh, Nike, NFL, MLB, Field & Stream and others is launching its latest business, MakeAFan.com. Launching, MakeAFan.com is a brand new e-commerce site targeting U.S. Hispanics, which personalizes baby and toddler clothing featuring the official team logos of the four top Mexican Futbol clubs, Chivas de Guadalajara, Club America, Pumas and Cruz Azul. All items offered are under exclusive license arrangements with the clubs.

"This is the first time in sports licensing that a manufacturer has combined personalization along with officially licensed products," said Michael Heyman, President of MakeAFan.com. "Currently a consumer can get a jersey or an adult t-shirt with their own name but we are going a step further. We are using official team colors, cute sayings and the baby or child's name."

With a birth to death ratio of 8 to 1, U.S. Hispanics are explosively contributing to the baby and toddler apparel category. They are also avid shoppers for their families and rapidly adopting to the Internet with upwards of 25 million U.S. Hispanics online today, providing MakeAFan.com with fertile ground on which to launch its business.

According to Naz Amarchi-Cuevas, Licensing Director of Access Licensing Group, the exclusive U.S. licensing representative of the four Mexican clubs, "we have worked in other areas with the parent company of MakeAFan.com in the past and felt they were the perfect company to create this exciting, brand new category of merchandise aimed at the fans of the top Mexican Soccer League teams along with their families who have been avidly looking for products that cater to them."

MakeAFan.com has also formed a strategic alliance with Futbol Mundial, the leading U.S. Hispanic publisher of Hispanic futbol content. According to Felix Sencion, CEO of parent company, Mundial Sports Network, "we have been working closely with the team at MakeAFan.com™ and it's clear they combine an innovative approach to e-commerce coupled with an understanding of the growing passion for both futbol and shopping for their families."

MakeAFan, VP of Design and Merchandising, Claire Heyman added, "MakeAFan.com has identified the top selling items for babies & children up to 4 years old. These include bodysuits, t-shirts, rompers, caps, sleepers and bibs. Each product is available in both team color and white. Some items are also offered in pink for girls. In addition, the customer has hundreds of fun graphics to choose from in both Spanish and English."

According to Ms. Heyman, "our products will be very competitive with the major U.S. sports leagues online offerings with the distinct advantage of ours being personalized for the user. We are thrilled to be able to offer this unique product."

In addition to its own marketing and adverting efforts, the company is looking for salesrepresentatives who can sell the Mexican futbol products to friends and family earning unlimited commissions in their spare time.

MOKSHA Worldwide Inc

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