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Alfred Angelo develops Purely Alfred Angelo
Apr '10
Alfred Angelo Bridal is turning over a new leaf: introducing Purely Alfred Angelo, the first eco-friendly bridesmaid collection.

“Green weddings” are all the rage as Generation Y steps up to the altar with a concern for sustainability and the environment. Answering this call, and requests from retailers for truly wear-again styling, Alfred Angelo developed Purely Alfred Angelo, a collection of wear-again bridesmaids in eco-friendly cotton and silk.

Company spokesperson Barb Pflaumer commented, “With so much talk about wear again bridesmaids, and the success of our top selling “Dream in Color” bridesmaids collection, we know we have hit the mark with Purely Alfred Angelo. Not only can these dresses be worn after the wedding, they are made from natural fabrics, so bridal parties will be comfortable and confident that their dresses were made from eco-friendly materials.” Continues Pflaumer, “Dresses are intended to be worn dressed up or casual. Simply add a few accessories to your eco-friendly style, and you're “remaid” for a day at the office, a weekend of shopping or a dressy evening out.”

Designer Michael Shettel created the collection in silk dupioni solids and plaids, crinkle chiffon, cotton sateen and floral printed cotton and silk voile. Silhouettes are short, sassy, and ultra feminine with delicate shirring, origami ruffles, soft pleats and side pockets. Colors are vibrant: Island Pink, Capri Blue, Orange Sunset; or in natural tones of Fern, Latte and Maize. Watercolor prints and lush plaids accent the collection in Creamsicle and Blue Blossom.

A dress from Purely Alfred Angelo will become the go-to dress for every day or every event, and definitely won't languish in the back of the closet after the wedding. Pure and Simple!

Alfred Angelo

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