Home / Knowledge / News / Apparel/Garments / 2010 Undie Award winners announced
2010 Undie Award winners announced
09
Jun '10
Underwear aficionados the world over have sent in their votes. The ballots have been counted and the results are in! Women and men cast more than 30,000 votes for their favorite underwear by type, brand and style as part of the 2010 Undie Awards. Winners were announced today via the awards' website.

Over a one month period, voters of all shapes and sizes anonymously participated in the awards, which cover bras, panties and shapewear for women, and mens underwear including boxers and briefs.

Now in their fourth year, the Undie Awards are designed to celebrate all things lingerie. In addition to encouraging voters to nominate their preferred pair for greatness, the awards also seek to highlight staff picks via “select” winners in each category.

Voters in the awards were asked to “let (their) body type do the voting” by entering their age range and height and then characterizing their body type, based on – (for the women) – bra and panty sizes as well as bust, tummy and bottom type OR – (for the men) – chest and waist type as well as waist size.

The site featured drop-down menus which enabled voters to quickly select their favorite brand and style. Voters also had the option of writing-in their favorite underwear, if it was not listed.

“Participating in the Undie Awards provides women and men with real peer-to-peer information they can use to select the right fit and style, in tops and bottoms,” said Tomima Edmark, lingerie & undergarment expert. “The awards also introduce voters to brands they might be unfamiliar with, especially via the 'select' winner categories, which are determined by our staff as a way of highlighting smaller brands deserving of the spotlight.”

The Undie Awards are sponsored by online retailers HerRoom.com and HisRoom.com. To encourage consumers to try out the winning items, both sites are offering all Undie Award winners at 20% off, beginning Tuesday, June 8th through June 10th at midnight.

This year's Favorite Overall Bra (Average Figure) is the Vanity Fair Body Sleeks Flexi Back Close, Racerback Bra 75263. This is the first time a racerback has won in this category! The winning bra features seamless microfiber cups that are invisible beneath clothing. It also features a unique and comfortable "cross-over" racerback design that provides support, moves with you, and looks great under racerback tops and tanks. Sizes range from 34B to 40D.

The Favorite Overall Bra (Full Figure) is the Goddess Keira Banded Underwire Bra 6090. Women chose this bra because it's super comfortable and has a terrific fit. The Keira features sheer trim along the top of the cups and a V-plunge that provide a lighter look. The sewn-in side slings provide maximum lift and support while the restricted stretch straps offer a stay-put fit. Sizes range from 36DD to 46N.

The Favorite Overall Panty for 2010 is the Bali Skimp Skamp Brief Panty 2633. This women's brief is popular because it offers amazing comfort and no visible panty lines. The silky-smooth nylon stretch fabric provides a body-hugging fit while the generous cut provides full coverage, front to back. The soft elastic at the waist and along the leg openings makes this panty extremely comfortable. Comes in sizes 5 to 9.

Must ReadView All

Courtesy: Kornit Digital

Textiles | On 28th Feb 2017

'Customisation is an advantage of digital printing'

Changing business models and companies' decision to reduce their...

Textiles | On 28th Feb 2017

China's textile & apparel exports up 10.2% in Jan 2017

Exports of textiles and garments from China resumed growth in the...

Apparel/Garments | On 28th Feb 2017

Delta Galil's Q4 operating profit jumps 80%

In the three months to December 31, 2016, operating profit at apparel ...

Interviews View All

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search