Home / Knowledge / News / Apparel/Garments / 2010 Undie Award winners announced
2010 Undie Award winners announced
09
Jun '10
Underwear aficionados the world over have sent in their votes. The ballots have been counted and the results are in! Women and men cast more than 30,000 votes for their favorite underwear by type, brand and style as part of the 2010 Undie Awards. Winners were announced today via the awards' website.

Over a one month period, voters of all shapes and sizes anonymously participated in the awards, which cover bras, panties and shapewear for women, and mens underwear including boxers and briefs.

Now in their fourth year, the Undie Awards are designed to celebrate all things lingerie. In addition to encouraging voters to nominate their preferred pair for greatness, the awards also seek to highlight staff picks via “select” winners in each category.

Voters in the awards were asked to “let (their) body type do the voting” by entering their age range and height and then characterizing their body type, based on – (for the women) – bra and panty sizes as well as bust, tummy and bottom type OR – (for the men) – chest and waist type as well as waist size.

The site featured drop-down menus which enabled voters to quickly select their favorite brand and style. Voters also had the option of writing-in their favorite underwear, if it was not listed.

“Participating in the Undie Awards provides women and men with real peer-to-peer information they can use to select the right fit and style, in tops and bottoms,” said Tomima Edmark, lingerie & undergarment expert. “The awards also introduce voters to brands they might be unfamiliar with, especially via the 'select' winner categories, which are determined by our staff as a way of highlighting smaller brands deserving of the spotlight.”

The Undie Awards are sponsored by online retailers HerRoom.com and HisRoom.com. To encourage consumers to try out the winning items, both sites are offering all Undie Award winners at 20% off, beginning Tuesday, June 8th through June 10th at midnight.

This year's Favorite Overall Bra (Average Figure) is the Vanity Fair Body Sleeks Flexi Back Close, Racerback Bra 75263. This is the first time a racerback has won in this category! The winning bra features seamless microfiber cups that are invisible beneath clothing. It also features a unique and comfortable "cross-over" racerback design that provides support, moves with you, and looks great under racerback tops and tanks. Sizes range from 34B to 40D.

The Favorite Overall Bra (Full Figure) is the Goddess Keira Banded Underwire Bra 6090. Women chose this bra because it's super comfortable and has a terrific fit. The Keira features sheer trim along the top of the cups and a V-plunge that provide a lighter look. The sewn-in side slings provide maximum lift and support while the restricted stretch straps offer a stay-put fit. Sizes range from 36DD to 46N.

The Favorite Overall Panty for 2010 is the Bali Skimp Skamp Brief Panty 2633. This women's brief is popular because it offers amazing comfort and no visible panty lines. The silky-smooth nylon stretch fabric provides a body-hugging fit while the generous cut provides full coverage, front to back. The soft elastic at the waist and along the leg openings makes this panty extremely comfortable. Comes in sizes 5 to 9.


Must ReadView All

Chinese firm sets up textile-garment chain in Vietnam

Apparel/Garments | On 13th Dec 2017

Chinese firm sets up textile-garment chain in Vietnam

Worldon Vietnam Co. Ltd under the Chinese Shenzhou Group is likely to ...

Courtesy: SATO Global Solutions

Information Technology | On 13th Dec 2017

Sensor networks improve inventory management

Sensor networks like radio frequency identification (RFID) and smart...

CMAI hails review of FTP as 'progressive package'

Apparel/Garments | On 13th Dec 2017

CMAI hails review of FTP as 'progressive package'

The Clothing Manufacturers' Association of India (CMAI) has hailed...

Interviews View All

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search