Home / Knowledge / News / Apparel/Garments / Propell to merge with DesignByHümans
Propell to merge with DesignByHümans
22
Jun '10
In a combination that is expected to expand both companies' reach into the billion-dollar online apparel market, Propell Corporation, founder of the Propellshops.com 'instant ecommerce' system for schools, musicians and the military, announced its execution of a definitive agreement to merge with DesignByHümans.com of Irvine, Calif., a provider of “crowdsourced” designer apparel.

“The combination is a perfect fit,” said Ed Bernstein, CEO and cofounder of Propell. “PropellShops, our on-demand merchandise service, lets schools, nonprofits, musicians and the military instantly market apparel and other products featuring their logo or artwork. DesignByHümans targets a very different market segment, having built a strong reputation among a community of artists and designers who create custom designed apparel for the 14-to-35 market.”

“Together, we will have more resources and shared expertise which we are confident will provide better value for all our customers, while each brand remains focused on its core audience,” Bernstein said.

“DesignByHümans will remain focused on its community-sourced model and t-shirt design contests, where all of the designs you see on our site are submitted – and voted on – by our community,” said Jason Gutierrez, cofounder with his brother Matt Gutierrez of DesignByHümans. “We're thrilled at the marketing and technical resources this merger will bring, which we believe will enhance our ability to deliver great designs and great products,” Matt added.

The merger will also provide the combined entity with considerable manufacturing and marketing expertise. Led by a seasoned veteran of the apparel industry, Jamey Draper, DesignByHümans was founded by the Gutierrez brothers in 2007. DesignByHümans' popularity is a direct result of Jason and Matt's previous experience in apparel and design – and their innate understanding of both the design community, and their online customers.

Draper, who also owns Sunsports, Inc., one of the country's leading screen printers, brings expertise in apparel manufacturing that is expected to allow the combined company to offer higher quality, faster turnaround times, and cutting edge manufacturing.
“While the combination will permit us to jointly enhance technology, operations and infrastructure, the DesignByHümans and PropellShops design and marketing teams will remain independent,” Draper said. “It's important the combined resources are there to stand behind – not dilute -- both brands as they grow and thrive.”

Both companies have established significant business partnerships. Key PropellShops partners include eChalk, which provides technology services including PropellShops to thousands of K-12 schools nationwide. Propell is also working with the $10 billion Army Air Force Exchange Service, which will soon offer Propell-powered personalized merchandise to its millions of active duty and retired military members. DesignByHümans partners with Live Nation, the largest live entertainment company in the world, to create T-shirt contests featuring leading bands, including Lil Wayne, Incubus, Kings of Leon, Kiss, and most recently Stone Temple Pilots. DesignByHümans also markets select products at retail through its licensing partnership with Fifth Sun, a leading supplier of licensed T-shirts and graphics apparel.


Must ReadView All

OECD urges UK for close EU ties to meet Brexit challenges

Textiles | On 24th Oct 2017

OECD urges UK for close EU ties to meet Brexit challenges

The British economy has weakened following the decision to leave the...

Accord, Alliance to leave Bangladesh in 2018

Apparel/Garments | On 24th Oct 2017

Accord, Alliance to leave Bangladesh in 2018

Accord and Alliance, the two western buyers' platforms working to...

Gujarat govt announces bonus for cotton farmers

Textiles | On 24th Oct 2017

Gujarat govt announces bonus for cotton farmers

The Gujarat government has announced a bonus of Rs 100 per 20 kg for...

Interviews View All

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
76.1%
No
12.7%
Skip
11.3%

Total Votes: 71

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
28.2%
Skip
9.9%

Total Votes: 71

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.9%
No
9.9%
Skip
4.2%

Total Votes: 71

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
76.1%
No
11.3%
Skip
12.7%

Total Votes: 71


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search