Home / Knowledge / News / Apparel/Garments / Dollar signs marketing deal with leading retailers
Dollar signs marketing deal with leading retailers
13
Jul '10
Dollar Industries, which has Bollywood actor, Akshay Kumar as its brand ambassador for its premium innerwear brand, Dollar Club, has signed marketing deals with leading retailers namely, Bharti-Wal-Mart, France-based Carrefour, LuLus from Dubai and Reliance Retail, for its hosiery apparels.

This Rs 3 billion worth firm has set a target of Rs 5 billion as their turnover, which they intend to achieve within a span of three years. The company is also in the process of developing an office in Dubai. But, these new measures have come at a time, when the increasing prices of yarn have started pressurizing the nation's hosiery industry.

Introducing designer innerwear in to the market is also in the pipeline and the company is in discussions with designers for the same, such as Rohit Bal and Manish Malhotra.

As per Vinod Gupta, MD, Dollar Industries, during the past couple of months, yarn prices have gone up rapidly, which has affected the profit margins. But the company's association with Akshay Kumar, for marketing their brand, Dollar Club, has helped the company achieve better earnings. The firm has inked a two-year contract with Akshay Kumar.

Dollar Industries is hopeful that, yarn prices are likely to get stabilized in the near future, which will help them boost their profit margins.

More so, with its appointed creative agency, Lowe Lintas, it intends to spend around Rs 500 million for advertising its brands. The intended designer innerwear from Dollar, will be introduced in to the market soon and is aimed at competing with international brands such as Calvin Klein, Lacoste, Jockey and Fruit of the Loom.

All this changing market trends is because of the increasing awareness amongst youngsters who travel across the globe and get glued to international innerwear.

Fibre2Fashion News Desk - India

Must ReadView All

Courtesy: Li & Fung

Textiles | On 24th Mar 2017

Li & Fung forms new supply chain partnership with PVH Corp

Li & Fung Limited, the world's leader in consumer goods design,...

Courtesy: Alizilla

Apparel/Garments | On 24th Mar 2017

Alibaba's eWTP finds first overseas base in Malaysia

In a step towards using the internet to bring small businesses around ...

Textiles | On 24th Mar 2017

BJMC to produce cotton-jute blended denim fabrics

To meet demand from the market, Bangladesh Jute Mills Corporation...

Interviews View All

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search