Home / Knowledge / News / Apparel/Garments / Expansion of BRAVADA Women's Athletica
Expansion of BRAVADA Women's Athletica
20
Sep '10
BRAVADA International announced expansion plans of its BRAVADA Women's Athletica stores through high traffic commercial shopping malls across North America. With a product mix that includes women's fitness wear, women's yoga clothes, sexy gym clothes, Brazilian inspired styles as well as women's active casual wear, BRAVADA Women's Athletica provides large shopping mall operators a perfect addition to their retailer mix.

Initial meetings and conversations with shopping mall managements has been overwhelmingly positive. BRAVADA also believes that large consumer shopping mall environments are the perfect venue to offer its women's apparel and fitness products en masse.

BRAVADA has a number of initiatives underway to facilitate a large scale rollout of its BRAVADA Women's Athletica stores including personnel, a centralized inventory management system, product branding, product additions and more, some of which will be discussed on BRAVADA's upcoming conference call on Thursday, September 23. As part of the expansion plans, BRAVADA will incorporate two marketing slogans: “Get Excited About Being You!!” and “Live Sassy, Be Sexy… Live BRAVADA!!”

“BRAVADA is all about women getting excited about being who they are,” commented Danny Alex, CEO of BRAVADA. “BRAVADA is all about health, fitness and lifestyle and expanding our stores into large commercial shopping malls is the perfect venue. When you start the process of getting excited about yourself it starts to gain momentum.

“The right clothes can be like a great hair day; they fire you up, inspire you and energize your spirit. It can be as simple as an amazing pair of BRAVADA basic black fold over capri or as sassy as our BRAVADA Notice Me Capri. Women are all different and inspired in different ways but one thing we do know, clothes can be that amazing catalyst that starts you in the morning and keeps you fired up into the evening. BRAVADA Women's Athletica is a store for women and only women, sorry guys!!”

BRAVADA women's fashion activewear is known for its easy transition from the gym or a workout to dinner or shopping. It transitions from any daily activity seamlessly. Its high performance Perfect Fit fabric is designed for a women's workout and BRAVADA styling and ultra comfort is ideal for any day, everyday activities.

BRAVADA International Inc


Must ReadView All

Pakistan govt notifies 50% duty drawback on exports

Textiles | On 21st Oct 2017

Pakistan govt notifies 50% duty drawback on exports

The Pakistan government has notified the ‘Duty Drawback of Taxes...

Ghana sets up task force to clamp down on textile piracy

Textiles | On 21st Oct 2017

Ghana sets up task force to clamp down on textile piracy

Ghana’s ministry of trade and industry has set up a taskforce to...

Courtesy: Coach

Fashion | On 21st Oct 2017

US company Coach to change name to Tapestry from Oct 31

Coach Inc., a New York-based house of modern luxury accessories and...

Interviews View All

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.1%
No
12.9%
Skip
10.0%

Total Votes: 70

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.4%
No
28.6%
Skip
10.0%

Total Votes: 70

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.7%
No
10.0%
Skip
4.3%

Total Votes: 70

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.7%
No
11.4%
Skip
12.9%

Total Votes: 70


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search