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Expansion of BRAVADA Women's Athletica
Sep '10
BRAVADA International announced expansion plans of its BRAVADA Women's Athletica stores through high traffic commercial shopping malls across North America. With a product mix that includes women's fitness wear, women's yoga clothes, sexy gym clothes, Brazilian inspired styles as well as women's active casual wear, BRAVADA Women's Athletica provides large shopping mall operators a perfect addition to their retailer mix.

Initial meetings and conversations with shopping mall managements has been overwhelmingly positive. BRAVADA also believes that large consumer shopping mall environments are the perfect venue to offer its women's apparel and fitness products en masse.

BRAVADA has a number of initiatives underway to facilitate a large scale rollout of its BRAVADA Women's Athletica stores including personnel, a centralized inventory management system, product branding, product additions and more, some of which will be discussed on BRAVADA's upcoming conference call on Thursday, September 23. As part of the expansion plans, BRAVADA will incorporate two marketing slogans: “Get Excited About Being You!!” and “Live Sassy, Be Sexy… Live BRAVADA!!”

“BRAVADA is all about women getting excited about being who they are,” commented Danny Alex, CEO of BRAVADA. “BRAVADA is all about health, fitness and lifestyle and expanding our stores into large commercial shopping malls is the perfect venue. When you start the process of getting excited about yourself it starts to gain momentum.

“The right clothes can be like a great hair day; they fire you up, inspire you and energize your spirit. It can be as simple as an amazing pair of BRAVADA basic black fold over capri or as sassy as our BRAVADA Notice Me Capri. Women are all different and inspired in different ways but one thing we do know, clothes can be that amazing catalyst that starts you in the morning and keeps you fired up into the evening. BRAVADA Women's Athletica is a store for women and only women, sorry guys!!”

BRAVADA women's fashion activewear is known for its easy transition from the gym or a workout to dinner or shopping. It transitions from any daily activity seamlessly. Its high performance Perfect Fit fabric is designed for a women's workout and BRAVADA styling and ultra comfort is ideal for any day, everyday activities.

BRAVADA International Inc

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