Home / Knowledge / News / Apparel/Garments / XYIENCE introduces t-shirts inspired by MMA arts
XYIENCE introduces t-shirts inspired by MMA arts
06
Oct '10
XYIENCE introduces the first phase of a new line of co-branded apparel with its team of mixed martial arts (MMA) superstar athletes Wanderlei Silva, Matt Serra and Dan Hardy. The collection includes four 100 percent cotton t-shirts inspired by the unique personality of each MMA fighter.

XYIENCE, maker of Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), created the collection to connect MMA fans to its fighters. “We're fortunate to have three of the most well-respected and iconic fighters on our team,” says John Villari, XYIENCE's creative and interactive director. “Each design was inspired by the athlete and his story, so we feel it will resonate with the fans,” he says, adding that he and his team of artists worked closely with each fighter in developing the designs. “All three fighters value their relationships with their fan base, so they took this project very much to heart.”

One of the most internationally recognized athletes in MMA, Wanderlei Silva's collection features two designs, The Brazilian and Wand Fight Team. The former is available in green and includes symbols of Silva's Brazilian heritage and his personal philosophies written in his native Portuguese: Ordem e Progress, meaning “order and progress”; on the back is Deus e Feil, “God and faithful.” Wand Fight Team is available in black and features the Wand Fight Team logo, representing Silva's team of amateur MMA fighters and his 10,000-square-foot MMA training academy in Las Vegas.

Matt “The Terror” Serra is a former UFC welterweight champion and The Terror shirt comes in black and features the XYIENCE and Serra Brazilian jiu-jitsu logos in red. Serra, the first American to receive a black belt in Brazilian jiu-jitsu under the legendary fighter and coach Renzo Gracie, runs two Serra Brazilian jiu-jitsu academies in New York.

British welterweight Dan “The Outlaw” Hardy is formally trained artist sometimes called “The Picasso of Pain.” The Outlaw shirt is available in black and its design reflects his personal style and brand.

Villari is enthusiastic about the collaborative effort for his own special reasons. “We talk a lot about XYIENCE supporting the MMA lifestyle—and it really is a part of our corporate culture,” says Villari, who enjoys training at a local MMA gym in his free time. “Everyone in the office is a huge fan of the sport of MMA and our team. It's exciting for us to work on projects that enrich the lives of the fans, because we're included in that group.”

XYIENCE is the official energy drink of the Ultimate Fighting Championship (UFC). Xenergy, is one of the fastest-growing in its category. XYIENCE also produces supplements that provide ultimate nutrition for peak performance.

XYIENCE

Must ReadView All

Textiles | On 17th Jan 2017

GST rollout from July 1; states to control small taxpayers

The Centre and states have reached a consensus on the issue of dual...

Textiles | On 17th Jan 2017

Reliance Industries net increases 3.6% in Q3FY17

In the three months ended December 31, 2016, India’s biggest private...

Courtesy: Carnegie Fabrics

Textiles | On 17th Jan 2017

Calera Capital acquires majority stake in Carnegie Fabrics

Private equity firm Calera Capital has bought a majority stake in...

Interviews View All

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search