Home / Knowledge / News / Apparel/Garments / French innerwear brand Eminence launched in India
French innerwear brand Eminence launched in India
Oct '10
Maxwell Industries Ltd., a leading innerwear brand in India has tied up with France's Eminence SA. The alliance of these two leading brands in innerwear is seen to bestow a new meaning to comfort, fineness, brand value and novelty to innerwear consumers in India.

Eminence, France's foremost brand and is famous for its novelty, best quality and design. Maxwell has inked a licensing deal with the French company for production, distribution and sale of its apparels in India, Nepal, Sri Lanka and Bangladesh.

Maxwell recently unleashed the premium men's intimate apparel brand in Bangalore, as a part of a stage-wise launch of the product in different regions. With this launch, Maxwell has penetrated into the premium innerwear segment. The range starting Rs. 100 onwards, would be vended at modern trade and other retail outlets.

Maxwell also intends to come up with the premium collection of women's intimate apparels from Eminence, next year. The company means to launch these apparels through its exclusive brand outlets, which it would be exploring for the first time.

These exclusive brand outlets would exclusively showcase the entire Eminence collection at a single destination. This planned tie up with Eminence group is a move towards fortifying Maxwell Industries' presence in men's and women's premium innerwear segment in India.

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: UPM Raflatac

Apparel/Garments | On 17th Jan 2017

New residue free textile label adhesive from UPM Raflatac

Producer of self adhesive label materials UPM Raflatac, has...

Courtesy: Authentic Brands Group

Apparel/Garments | On 17th Jan 2017

Teen retailer Aéropostale reopens 500 stores in US

Teen apparel retailer Aéropostale has reopened 500 stores in the US,...

Courtesy: Centric Software

Information Technology | On 17th Jan 2017

Centric releases version 6.0 of PLM solution

Centric Software, the leading PLM solution for fashion, retail,...

Interviews View All

Victor Chao

‘In future, clothing boundary lines will become increasingly blurred.’

Rajiv Sirohi

‘Portugal is taking away a major share of the mill made sector.’

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search