Home / Knowledge / News / Apparel/Garments / Timberland to outfit all filmmakers at Sundance Film Festival
Timberland to outfit all filmmakers at Sundance Film Festival
13
Jan '11
This month, The Timberland Company stakes another claim to its coveted title as the Official Footwear and Outerwear Sponsor of one of the most acclaimed film events in the world – the 2011 Sundance Film Festival. For the third consecutive year, Timberland will be on-hand to provide attendees protection against the outdoor elements throughout the Festival, which takes place in Park City, Salt Lake City, Ogden, and Sundance, Utah from January 20 - 30.

As part of its sponsorship, Timberland will supply more than 320 filmmakers and programmers with exclusive co-branded "Filmmaker Jackets" and premium winter boots from the ever-popular Timberland Earthkeepers and outdoor performance lines. Featured waterproof boot styles such as the Washington Summit Mid for men and Earthkeepers Mount Holly Tall Lace Duck Boot for women are ideal for Festival-goers who want to keep warm, and do so in style. Not forgetting about those important individuals behind-the-scenes who keep the Festival running, 2,200 pairs of rugged winter gloves from Timberland will be distributed to Festival volunteers and staff.

The most important on-site activation for the brand is The Timberland Retreat, a consumer-facing booth located at the Festival Co-op, 625 Main Street (opposite Sundance House Presented by HP, at the Kimball Art Center). The Timberland Retreat – open daily from 10 a.m. to 6 p.m., from Friday, January 21 until Saturday, January 29 – will showcase rugged and stylish outdoor footwear and apparel offerings, including a preview of 2011 Earthkeepers footwear for men and women. Consumers who stop by The Timberland Retreat will have the chance to participate in daily giveaways, which will include organic cotton tote bags, stainless-steel tumblers, sunglasses, ear warmers, hats, scarves, and multiple $150 gift cards.

Anyone wishing to purchase Timberland winter gear in Park City can visit the Timberland concept shop at Park City Clothing Company (558 Main Street), which will be fully stocked with the brand's best outdoor offerings.

"In the heart of the rugged Wasatch Mountains, Park City is a diamond-in-the-rough, with a unique spirit and style that sets it apart from its Rocky Mountain sister communities," said Maile Buker, Senior Director of Marketing for Timberland North America – and former Park City resident. "Timberland celebrates the independence that Park City and the Sundance Film Festival both share. We look forward to bringing our own unique sense of outdoor spirit and style to keep locals, visitors and filmmakers protected, comfortable and looking great, this winter and all year long."

As a company that is passionate about the outdoors and about protecting it for future generations, dozens of Timberland-branded recycling bins located throughout the Festival site will help visitors and patrons do their part to keep Park City looking its best. Timberland is also proud to be a partner in the Festival's green efforts, providing assistance for hauling and recycling in Park City.

Must ReadView All

Courtesy: BGMEA

Apparel/Garments | On 27th Feb 2017

'Brands & buyers should help Bangladeshi factory owners'

Brands and buyers should come forward to help factory owners in...

Apparel/Garments | On 27th Feb 2017

Myanmar sets up new committee to revise minimum wage

The Government of Myanmar has set up a new committee, replacing an...

Courtesy: PT Indonesia Taroko Textile

Textiles | On 27th Feb 2017

Taiwan's Lealea to buy Tarako textile plant in Indonesia

Taiwan based textile manufacturer Lealea Enterprise Company, one of...

Interviews View All

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search