Home / Knowledge / News / Apparel/Garments / 'All About You…All About Savings' featuring Roaman's new look
'All About You…All About Savings' featuring Roaman's new look
25
Jan '11
Roaman's, a Redcats USA plus-size women's apparel brand and fashion leader in the plus-size market, announced the launch of its “All About You…All About Savings” campaign featuring a new Roaman's a new look that showcases feminine to glam at affordable prices.

Roaman's style, expert fit and unbeatable values have not changed, but the brand's new logo and more modern assortment of trend-setting fashions help prove this well-known women's brand is finding opportunities to connect with its customers and appeal to a broader audience. As part of the transformation, Roaman's will introduce plussize models in its catalogs and online, as well as fresh creative including backgrounds, hair and makeup, and poses. In addition, Roaman's product quality has improved through fit, fabric, workmanship and details, all at the same reasonable prices customers have come to expect.

“We want to be the fashion magazine and website that women go to for must-have products, styling tips and fashion advice,” said Blanca Vera, SVP, General Brand Manager for Roaman's. “Customers will still find all of their favorites, along with a selection of new styles from dressy to casual that fit every woman's lifestyle.”

A plus-size fashion leader for more than 100 years, Roaman's was created for the woman who appreciates style and true value. Roaman's offers glamorous dresses and outerwear, classy suits, great denim looks, casual options and fabulous shoes. The brand also provides romantic intimate apparel from its exclusive Comfort Choice collection.

Redcats USA is a dynamic, multi-channel, web-driven home-shopping leader, with numerous successful brands in its portfolio: AVENUE, Woman Within, Jessica London, Roaman's, KingSize, and BrylaneHome sold on OneStopPlus.com, The Sportsman's Guide and The Golf Warehouse.

Redcats USA

Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

MEGlobal to build first ever US MEG plant

Monoethylene glycol (MEG) producer MEGlobal plans to construct a new...

Courtesy: Ulster Carpet

Textiles | On 25th Mar 2017

Ulster Carpets acquires Griffith Textile Machines

Northern Ireland based manufacturer of carpets, Ulster Carpets said...

Interviews View All

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search