Chinese apparel brands foray into US markets

04 Mar '11

2 min read

In the aftermath of the global financial crisis, China has become a paradise for foreign apparel brands. At the same time, China's local brands are also aiming at international markets, after they became stronger and bigger.

Peak Sports Products Ltd. announced that its US subsidiary started formal operations on February 17 and that it will penetrate US markets before 2011-end.

Giving details about its US operations, Hou Li Dong – Manager (Corporate Communications) said, “We are negotiating with the distributors and will enter into large supermarket chains and stores in the United States this year”.

“We also plan to enter specialty stores and meanwhile we will also consider getting into an e-commerce platform in the United States", he added by saying.

Earlier, Zhang Zhiyong, CEO of Li Ning Company announced in January 2011 that, the company will invest US $10 million into Li Ning's US business and will set up a joint venture with Acquity Group LLC to expand sales scope in the United States.

However, an expert expressed concern about the road for local sports apparel brands to get into the United States.

He said, “Foreign markets are relatively matured market, where consumers are used to purchasing known brands. New brands therefore will have a tough time, since they do not have brand visibility”.

Fibre2fashion News Desk

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