Home / Knowledge / News / Apparel/Garments / Champion Certified Support Rating based on Proprietary Research & Testing
Champion Certified Support Rating based on Proprietary Research & Testing
25
Mar '11
For most women, figuring out if that new sports bra will deliver the right support means a few jumping jacks in the dressing room or the more common and expensive process of basic trial and error. Now, Champion is taking the guesswork out of support with its Certified Support Rating for each sports bra it sells. Every Champion sports bra carries a tag certifying that the style has been tested and approved for its specific support rating.

“The Champion Certified Support Rating gives a woman an extra element of confidence that the Champion sports bra she is purchasing is not only appropriate for her particular workout activity, but will deliver the right amount of support,” said Kathy Hare, senior manager, Champion Women's. “No piece of workout equipment is as important as her sports bra and no one understands how to ban the bounce better than Champion.”

The Champion Certified Support Rating is based on the brand's proprietary system for measuring support called Motion Control Requirements (MCR), one of the industry's first research-based product development processes pioneered by the Champion research team in 1987. Each Champion sports bra is rigorously tested and given an MCR rating correlating to the level of support Medium, High and Max. Sports bra designs are motion-analyzed on real women with workouts ranging from yoga to running to ensure motion-control standards are met. Once through the testing process, the sports bra is tagged and certified for its specific level of support.

“At Champion, we understand the importance of accurately communicating and delivering the support she needs,” said Hare. “Since the introduction of the first Jogbra 34 years ago, Champion has focused on engineering the perfect sports bra for every size woman and every type of workout.”

And, support is the critical purchase factor for most women when selecting a sports bra. According to a recent online survey conducted by Champion, close to 60 percent of respondents identified Not Enough Support as their No. 1 sports bra pet peeve followed by No Shaping/Uni-boob and Chafing.

“Nothing is more disheartening during a workout than a sports bra that is not doing its job,” said Hare. “And, most women would be surprised to learn that more support does not necessarily mean more compression – it is about engineering all of the components so that each is part of the overall support solution.

“Our Champion Certified Support Rating ensures that every woman can find the right sports bra that fits her body and activity level,” said Hare. “At Champion, we want a woman to know there is a perfect sports bra out there for her.”

Since 1919 Champion athleticwear has offered a full line of innovative athletic apparel for men and women including sports bras, activewear, team uniforms, sweats and accessories. Champion is a brand of Hanesbrands Inc.

Champion athleticwear


Must ReadView All

US announces final CVD on fine denier PSF from China, India

Textiles | On 19th Jan 2018

US announces final CVD on fine denier PSF from China, India

The US secretary of commerce Wilbur Ross recently announced the...

EU consumers to gain from cheaper, safer, better e-payments

Apparel/Garments | On 19th Jan 2018

EU consumers to gain from cheaper, safer, better e-payments

European consumers can now reap the full benefits of paying online...

Courtesy: Epson

Textiles | On 19th Jan 2018

Epson's new SC F2100 enhances DTG printing

Epson, a leader in inkjet printers and digital textile printing...

Interviews View All

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Urmil Arya

Sushila International, a well established textile organisation established ...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search