Home / Knowledge / News / Apparel/Garments / M&S launches The Dry Extreme Shirt for men
M&S launches The Dry Extreme Shirt for men
01
Apr '11
Marks & Spencer - M&S announces it will launch a range of sweat-free shirts for men, the first of their kind on the High Street. Named “The Dry Extreme Shirt” the range will consist of four styles; plain white and blue, striped navy/white and striped sky/white. The shirts have been engineered using the latest in fabric technology to provide men with a high specification, performance garment that gives real results.

The Dry Extreme shirt uses Smartweave technology to avoid embarrassing sweat patches, keeping you dry and smart all day. The shirt has been designed to avoid sweat patches forming by cleverly drawing perspiration away from the skin and into the inner fabric and dispersing it as vapour. The outer fibres of the shirt reflect moisture and prevent discolouration.

The Dry Extreme shirt has been developed in response to customer feedback, Mark Yates, M&S Technical Manager says of the launch, “Sweat patches can be an embarrassing problem for men, especially when they are faced with stressful situations and looking sharp through the summer months. Our Dry Extreme shirts provide the perfect solution to this problem, giving the wearer a formal shirt with the hidden benefit of keeping them smart and dry. We think they will be a great success with our customers”.

M&S Dry extreme shirts will be available at the following M&S stores: Marble Arch, Bluewater, Handforth, Hedge End, Gemini and Argyle and online.

Marks & Spencer Plc

Must ReadView All

Courtesy: AWI

Textiles | On 20th Jan 2017

Australian wool EMI at highest ever level in Au$ terms

The Eastern Market Indicator (EMI) managed to forge ahead by a...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Apparel/Garments | On 20th Jan 2017

Fashion etailer Fynd to offer Yepme product offerings

Online fashion retailer Fynd has signed a partnership with Yepme,...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search