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M&S launches The Dry Extreme Shirt for men
Apr '11
Marks & Spencer - M&S announces it will launch a range of sweat-free shirts for men, the first of their kind on the High Street. Named “The Dry Extreme Shirt” the range will consist of four styles; plain white and blue, striped navy/white and striped sky/white. The shirts have been engineered using the latest in fabric technology to provide men with a high specification, performance garment that gives real results.

The Dry Extreme shirt uses Smartweave technology to avoid embarrassing sweat patches, keeping you dry and smart all day. The shirt has been designed to avoid sweat patches forming by cleverly drawing perspiration away from the skin and into the inner fabric and dispersing it as vapour. The outer fibres of the shirt reflect moisture and prevent discolouration.

The Dry Extreme shirt has been developed in response to customer feedback, Mark Yates, M&S Technical Manager says of the launch, “Sweat patches can be an embarrassing problem for men, especially when they are faced with stressful situations and looking sharp through the summer months. Our Dry Extreme shirts provide the perfect solution to this problem, giving the wearer a formal shirt with the hidden benefit of keeping them smart and dry. We think they will be a great success with our customers”.

M&S Dry extreme shirts will be available at the following M&S stores: Marble Arch, Bluewater, Handforth, Hedge End, Gemini and Argyle and online.

Marks & Spencer Plc

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