Home / Knowledge / News / Apparel/Garments / Boston Red Sox signs deal with New Balance
Boston Red Sox signs deal with New Balance
05
Apr '11
The Boston Red Sox and New Balance announced a comprehensive, multi-year partnership that recognizes New Balance as the Official Footwear and Apparel Sponsor of the Boston Red Sox. At announcement the Red Sox and New Balance unveiled an illuminated sign featuring the global athletic company's signature red logo atop one of the new HD videoboards in historic Fenway Park's right field.

“From the outset, we knew this would be a special relationship. New Balance has consistently brought ideas to the table that demonstrate a shared commitment to adding value to important areas of our business, including our home, Fenway Park, and philanthropic efforts like the Run to Home Base,” said Sam Kennedy, Executive Vice President/COO for Boston Red Sox. “This marks the beginning of a collaboration that brings two iconic Boston-based organizations together, and we couldn't be more excited.”

"We are proud to partner with the Boston Red Sox and are thrilled to have the New Balance brand be part of America's Most Beloved Ballpark," said Joe Preston, Executive Vice President of Global Product & Marketing for New Balance. "Like the Red Sox, New Balance has more than 100 years of history as a Boston-based company and we share their passion and commitment for continued innovation and excellence.”

The New Balance sign will measure 70' in length and 7.75' in height, and will feature 1,959 energy-efficient LED lights that will illuminate the iconic "New Balance" logo. The sign was designed with the ability to display a looped and flashing “we won” message to highlight Red Sox victories to area baseball fans. The Red Sox choice to use LED in the new sign is in keeping with the organization's commitment to adopting environmentally-sustainable business practices with the bulbs using 80% less power and lasting years longer than traditional incandescent bulbs. The sign was designed by Soldier Design and Ashton Design and constructed by Triangle Signs to align with the heritage and visual history of Fenway Park and the Boston Red Sox.

New Balance will provide footwear and apparel to all fan-facing employees at Fenway Park starting with the 2011 season. The agreement includes additional in-park branding at Fenway Park, as well as the team's Spring Training ballpark, JetBlue Park in Lee County, FL, and LewisGale Field, the home of the Red Sox Advanced Class-A team, the Salem Red Sox in Salem, VA.

Through the partnership, New Balance will also become presenting sponsor of the Red Sox Baseball Academy, the official summer camp of the Boston Red Sox. The 2011 camp for baseball and softball players ages 5-13 will be held June – August in the greater Boston area. New Balance will provide 20 need-based scholarships to the Academy annually.

New Balance currently partners with several members of the Red Sox organization including Dustin Pedroia, Kevin Youkilis and Terry Francona. In 2010, the company joined the Red SoxFoundation and Massachusetts General Hospital as presenting sponsor of the inaugural Run to Home Base and will return as presenting sponsor for the 2011 event on May 22 at Fenway Park.

New Balance

Must ReadView All

Textiles | On 30th May 2017

Russian regions driving forward light industry & fashion

Russian regions, especially Ivanovo and St. Petersburg, are turning...

Courtesy: Dollar Industries

Apparel/Garments | On 30th May 2017

Dollar Industries registers Rs 906 cr turnover in FY17

Hosiery major Dollar Industries Limited registered a turnover of Rs...

Courtesy: Pan Brothers

Apparel/Garments | On 30th May 2017

Pan Brothers to set up 2 new garment factories

PT Pan Brothers Tbk plans to increase its production capacity by...

Interviews View All

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search