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Debut of Disney Cuddly Bodysuit collection
02 Jun '11
3 min read
For more than 80 years, Disney has been a leader in the business of family and togetherness. Recent consumer research conducted by Disney through comprehensive in-home testing and in-person focus groups found that pre- and post-natal moms are looking for a brand to rely on as they experience the magic of beginning and expanding a family and bonding with baby. Disney Baby answers this need by providing infant essentials for every stage, in addition to a one-stop resource for moms with DisneyBaby.com, part of Disney's Babyzone.com, providing mom-to-mom advice, community forums and exclusive promotions.
Disney Consumer Products (DCP)
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