Home / Knowledge / News / Apparel/Garments / Paytm's fashion & apparels segment grew over 400% y-o-y
Paytm's fashion & apparels segment grew over 400% y-o-y
Jun '16
Courtesy: Paytm
Courtesy: Paytm
E-commerce website Paytm has said that its fashion and apparels category has grown more than four times year over year. The company's orders have leapfrogged from three lakh orders a month to two million orders a month during the same time with over 50 per cent of the volume contributed by fashion and accessories products.

Paytm Vice President Sudhanshu Gupta told reporters in Kolkata that it is already doing significant share of online business for some of the partner brands. Paytm is amongst the top two online channel partners for brands such as Nivea with over 15 per cent market share, Spykar with over 30 per cent market share, Trendin where it contributes to more than 50 per cent of their marketplace volumes. Apart from that, it said that it is working closely with brands such as Unilever, L'oreal, Only, Vera Moda and Jack & Jones.

In the coming year it will continue to capture significant market share with the brand store proposition, he said.

"We already have 1000 brand stores that are live with us wherein the brands directly control the merchandising, pricing and promotions and invest in marketing their products on the platform. More than half of these stores belong to fashion brands. Cumulative spend by the brands on the platform is already above Rs one crore a month and is increasing at a 50 per cent rate month on month," Gupta said.

Paytm has ambitions of becoming the market leader in the category and will continue adding more brands and SMEs from across the country to enable them to market their products to consumers. Paytm has also set aside a budget of Rs 200 crore exclusively for this exercise. (SH)

Fibre2Fashion News Desk – India

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Rajiv Sirohi

‘Portugal is taking away a major share of the mill made sector.’

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search