Home / Knowledge / News / Apparel/Garments / Paytm's fashion & apparels segment grew over 400% y-o-y
Paytm's fashion & apparels segment grew over 400% y-o-y
Jun '16
Courtesy: Paytm
Courtesy: Paytm
E-commerce website Paytm has said that its fashion and apparels category has grown more than four times year over year. The company's orders have leapfrogged from three lakh orders a month to two million orders a month during the same time with over 50 per cent of the volume contributed by fashion and accessories products.

Paytm Vice President Sudhanshu Gupta told reporters in Kolkata that it is already doing significant share of online business for some of the partner brands. Paytm is amongst the top two online channel partners for brands such as Nivea with over 15 per cent market share, Spykar with over 30 per cent market share, Trendin where it contributes to more than 50 per cent of their marketplace volumes. Apart from that, it said that it is working closely with brands such as Unilever, L'oreal, Only, Vera Moda and Jack & Jones.

In the coming year it will continue to capture significant market share with the brand store proposition, he said.

"We already have 1000 brand stores that are live with us wherein the brands directly control the merchandising, pricing and promotions and invest in marketing their products on the platform. More than half of these stores belong to fashion brands. Cumulative spend by the brands on the platform is already above Rs one crore a month and is increasing at a 50 per cent rate month on month," Gupta said.

Paytm has ambitions of becoming the market leader in the category and will continue adding more brands and SMEs from across the country to enable them to market their products to consumers. Paytm has also set aside a budget of Rs 200 crore exclusively for this exercise. (SH)

Fibre2Fashion News Desk – India

Must ReadView All

Courtesy: Michael Kors

Fashion | On 25th Jul 2017

Michael Kors to acquire Jimmy Choo

Global fashion luxury brand Michael Kors Holdings Limited has reached ...

Apparel/Garments | On 25th Jul 2017

VF Corp posts $2.4 billion revenue for Q2 2017

VF Corporation has recorded revenue of $2.4 billion, up 2 per cent,...

Textiles | On 25th Jul 2017

Egypt signs agreement with UNIDO for cotton production

Egypt has signed a €1.5 million ($1.74 million) cooperation agreement ...

Interviews View All

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Indian textile value chain

'One nation, one tax' is a great concept

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Planning to Take the Leap towards

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search