Home / Knowledge / News / Apparel/Garments / Paytm's fashion & apparels segment grew over 400% y-o-y
Paytm's fashion & apparels segment grew over 400% y-o-y
09
Jun '16
Courtesy: Paytm
Courtesy: Paytm
E-commerce website Paytm has said that its fashion and apparels category has grown more than four times year over year. The company's orders have leapfrogged from three lakh orders a month to two million orders a month during the same time with over 50 per cent of the volume contributed by fashion and accessories products.

Paytm Vice President Sudhanshu Gupta told reporters in Kolkata that it is already doing significant share of online business for some of the partner brands. Paytm is amongst the top two online channel partners for brands such as Nivea with over 15 per cent market share, Spykar with over 30 per cent market share, Trendin where it contributes to more than 50 per cent of their marketplace volumes. Apart from that, it said that it is working closely with brands such as Unilever, L'oreal, Only, Vera Moda and Jack & Jones.

In the coming year it will continue to capture significant market share with the brand store proposition, he said.

"We already have 1000 brand stores that are live with us wherein the brands directly control the merchandising, pricing and promotions and invest in marketing their products on the platform. More than half of these stores belong to fashion brands. Cumulative spend by the brands on the platform is already above Rs one crore a month and is increasing at a 50 per cent rate month on month," Gupta said.

Paytm has ambitions of becoming the market leader in the category and will continue adding more brands and SMEs from across the country to enable them to market their products to consumers. Paytm has also set aside a budget of Rs 200 crore exclusively for this exercise. (SH)

Fibre2Fashion News Desk – India

Must ReadView All

Courtesy: Messe Frankfurt

Textiles | On 24th Mar 2017

Over 3341 exhibitors participate in Intertextile Shanghai

More than 3,341 exhibitors from 26 countries and regions participated ...

Courtesy: Bebe

Apparel/Garments | On 24th Mar 2017

Bebe Stores exploring strategic alternatives

Bebe Stores has announced that its board of directors is exploring...

Apparel/Garments | On 24th Mar 2017

Tiruppur garment cluster hopeful of meeting export target

The Tirupur garment cluster is hopeful of meeting its target of...

Interviews View All

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search