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Paytm's fashion & apparels segment grew over 400% y-o-y
Jun '16
Courtesy: Paytm
Courtesy: Paytm
E-commerce website Paytm has said that its fashion and apparels category has grown more than four times year over year. The company's orders have leapfrogged from three lakh orders a month to two million orders a month during the same time with over 50 per cent of the volume contributed by fashion and accessories products.

Paytm Vice President Sudhanshu Gupta told reporters in Kolkata that it is already doing significant share of online business for some of the partner brands. Paytm is amongst the top two online channel partners for brands such as Nivea with over 15 per cent market share, Spykar with over 30 per cent market share, Trendin where it contributes to more than 50 per cent of their marketplace volumes. Apart from that, it said that it is working closely with brands such as Unilever, L'oreal, Only, Vera Moda and Jack & Jones.

In the coming year it will continue to capture significant market share with the brand store proposition, he said.

"We already have 1000 brand stores that are live with us wherein the brands directly control the merchandising, pricing and promotions and invest in marketing their products on the platform. More than half of these stores belong to fashion brands. Cumulative spend by the brands on the platform is already above Rs one crore a month and is increasing at a 50 per cent rate month on month," Gupta said.

Paytm has ambitions of becoming the market leader in the category and will continue adding more brands and SMEs from across the country to enable them to market their products to consumers. Paytm has also set aside a budget of Rs 200 crore exclusively for this exercise. (SH)

Fibre2Fashion News Desk – India

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