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Under Armour announces 15 year partnership with UCLA
25
May '16
Courtesy- Under Armour
Courtesy- Under Armour
The University of California, Los Angeles (UCLA) and Under Armour, performance apparel manufacturer has announced a 15 year performance footwear and apparel agreement. Under Armour will exclusively design and supply the apparel, footwear and equipments for training and game day uniforms for all 25 of the university's men's and women's varsity athletic teams. The long term agreement between the university and brand, will commence from July 1, 2017.

“UCLA has always been about challenging the status quo and breaking through barriers. Under Armour shares those core values. They are about more than simply making athletes look good, they constantly pursue innovation in order to make athletes better. At UCLA, making student athletes better athletically, academically and most of all, personally is everything to us. By valuing student-athlete success as a journey, not a destination, we have been able to win more NCAA Championships than any other institution. Because Under Armour not only understands this, but embraces it, we are excited to embark upon this new journey together,” said UCLA Director of Athletics, Dan Guerrero.

“With 113 NCAA Championships, UCLA is the most decorated athletic program in history, the benchmark for excellence in performance. Under Armour's commitment to growth through innovation and an unwavering mission to make all athletes better aligns seamlessly with UCLA and the pioneering figures that helped build the program, and we look forward to reaching new heights with the Bruins,” said Kevin Plank, founder and CEO, Under Armour.

Additionally, as part of the partnership, UCLA Athletics will continue in its ability to provide apparel allocations for the UCLA Spirit Squad and Bruin Marching Band while enhancing its allocations to campus recreation and their club sports teams. (NA)

Fibre2fashion News Desk - India


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