US' Nike launches Jordan 23/7, a slip-on shoe for kids

The 23/7 shoe in the Bloodline colourway will launch globally on January 16, 2023. The Sky Fundamental colourway will debut globally later in the month, and the Dunk on Mars colourway will arrive in February, Nike said in a press release.

The shoe has a lightweight and durable build. It features a step-in design, a secure lockdown system, and forefoot flexibility comfortable walking. A soft heel pocket and stitched synthetic upper help easily guide the foot into place, while large pull loops allow kids or adults to open the collar wider. The two-way stretch upper and adjustable, reinforced strap provide a comfortable, locked-down fit, and the heel and toe are wrapped with rubber for durability.

The 23/7’s midsole also has forefoot flexibility that’s ideal for early walkers. Combined, the shoe’s features help make sport, and any activity, more accessible for the next generation.

“Part of why we designed the 23/7 is because we wanted to create a shoe that is an everyday part of a kid’s world,” said Tate Kuerbis, Jordan brand design director for kids footwear. “Kids want to get into their shoes quickly to get out and play—this shoe enables them to do just that. Designing the Air Jordan signature shoe is such a magical process, and being able to apply that same thinking to the design of the 23/7 is no different and can be just as rewarding.”

Fibre2Fashion News Desk (DP)