Home / Knowledge / News / AWI welcomes patron of Global Campaign for Wool
AWI welcomes patron of Global Campaign for Wool
12
Nov '12
At an exclusive event held at the Museum of Contemporary Art in Sydney, Australian Wool Innovation (AWI) warmly welcomed the patron of the Global Campaign for Wool, HRH Prince of Wales.

HRH Prince of Wales greeted the public on the forecourt of the Museum of Contemporary Art before being introduced to AWI Chairman, Wal Merriman and CEO, Stuart McCullough who escorted him to the 6th floor of the Museum where over one hundred of the wool industry and fashion industry mingled awaiting his arrival.

Included in the line up were some of Australia's most prominent designers, all supporters of the Campaign for Wool, Camilla and Marc, Akira Isogawa, Dion Lee, Josh Goot and Ellery who showcased their designs to HRH The Prince of Wales. Special guests also included three North Ashrose Merino sheep and a bottle-fed lamb from South Australia who will be grazing on the balcony overlooking Sydney's famous harbour.

Now in its 3rd year, The Campaign for Wool, of which HRH Prince of Wales is a patron, is being celebrated on an unprecedented global scale with more countries than ever before creating their own program of activity to celebrate 'Wool Week'.

With the next phase of the Campaign for Wool focussed on education, year 10 student and winner of the Wool4skool design competition, Brooke Pearce showcased her wool outfit and briefly met with HRH The Prince of Wales.

Peter Ackroyd, Executive of The Campaign for Wool who was in attendance commented, "Since its inception The Campaign for Wool has captured the imagination of both the fashion and design industries, and the public. With the support of His Royal Highness The Prince of Wales, it has been instrumental in driving a new demand for wool, the world's favored renewable and versatile fiber, and I'm delighted to see its continued growth in 2012 and beyond."

"We are very pleased to be given this opportunity to meet with HRH Prince of Wales and present some of our important Campaign for Wool partners," explained Stuart McCullough, AWI CEO. "With the support and endorsement of it patron, the global Campaign for Wool continues to connect to consumers around the world highlighting the benefits of wool in apparel and interiors."

The Campaign for Wool was launched in 2010 to educate consumers about the benefits of wool and promote wool-predominant products to an international audience to help support and grow the wool industry. Run by a coalition of industry groups convened by HRH The Prince of Wales, the campaign works to engage consumers through exciting fashion, interiors, artisan and design lead activities centering around Wool Week each year.

Australian Wool Innovation (AWI)


Must ReadView All

Uzbekistan, S Korea to launch textile techno park in Sept

Textiles | On 19th Feb 2018

Uzbekistan, S Korea to launch textile techno park in Sept

Uzbekistan and South Korea plan to launch a modern textile techno...

3 African nations may face AGOA sanctions if Mitumba banned

Apparel/Garments | On 19th Feb 2018

3 African nations may face AGOA sanctions if Mitumba banned

Rwanda, Tanzania and Uganda will face US trade penalties, including...

India’s Uttar Pradesh woos Tiruppur knitwear industrialists

Apparel/Garments | On 19th Feb 2018

India’s Uttar Pradesh woos Tiruppur knitwear industrialists

Two top Uttar Pradesh government officials visited Tamil Nadu’s...

Interviews View All

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.3%
No
12.9%
Skip
16.8%

Total Votes: 101

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.4%
No
29.7%
Skip
6.9%

Total Votes: 101

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.1%
No
8.9%
Skip
3.0%

Total Votes: 101

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.2%
No
7.9%
Skip
8.9%

Total Votes: 101


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search