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Avitera range receives 5-star rating in ELT Review program

March 21, 2013 (Singapore)

A division of Huntsman Corporation and a leading manufacturer of textile dyes and chemicals, Hunstman Textile Effects’s flagship AVITERA range scored an impressive stellar 5-star rating review (out of a possible 5) in the The Environmental Leader Technology (ELT) Review program. Huntsman Textile Effects is one of the only two 5-star recipients this year among the hundreds of submissions received.

To celebrate this win, over 3,000 Huntsman Textile Effects associates and contractors around the world will unite to participate in the Big Switch Off program to turn off non-essential lights for one hour on 22 March from 12 noon – 1 pm in support of the Earth Hour initiative. This effort will result in an estimated 115 kwh savings, ample to power up a 20 watt compact fluorescent lamp (CFL) light bulb for 5,760 hours or 240 days.

The Big Switch Off initiative is a reaffirmation of one of Huntsman Textile Effects core value to take sustainable approaches to business through the highest standards of product stewardship and to contribute back to the communities we operate in.  

“Sustainability runs deep within HTE. We are pleased to take this opportunity to live out our core values in a tangible manner and to have all our associates and contractors from across our global operations to come together to do their part to conserve energy through this meaningful initiative. We hope that through this activity, many other industry players will also be encouraged to do likewise and together, work to raise the bar for environmental sustainability,” added Paul Hulme, Global President of Huntsman Textile Effects.

The Environmental Leader Technology Reviews is a program recognizing excellence in products and services that provide companies with energy and environmental benefits. Scores were evaluated by a panel of independent judges from companies and leading institutions including PepsiCo, Staples, the University of California Berkeley, ISS Facilities Services, The Green Grid, LNS Research, Owens Corning, Yahoo! Inc., GlaxoSmithKline, Legrand, Petco, and New Belgium Brewing Company.

With today’s crowded playing field, energy and sustainability professionals have a notoriously difficult time knowing what products to choose to help their companies increase energy, environmental and sustainability performance. The Environmental Leader Technology Review program gives companies a solid base of products, vetted by experts, from which to choose.

“The caliber of the entries was impressive, and truly showed the innovation taking place in the industry today,” says Paul Nastu, publisher of Environmental Leader. “The judges had their work cut out for them. It was a tough playing field for those that entered and the products that scored 3.5 Stars or higher are those that the judges say having viable attributes that set them apart from others in the field.”

He added, “We launched the Technology Reviews program to inform those in the energy and environmental space about the best and most useful products available, and to honor the companies creating them.  The AVITERA Dye System from Huntsman Textile Effects is one of those truly impressive products with the potential to make a tremendous environmental impact. As such, it was recognized with a 5 star rating.”


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