Mercedes-Benz Fashion Week Australia 2013 at Carriageworks

18 Oct '12

5 min read

IMG Fashion announced the plans for the future of Mercedes-Benz Fashion Week Australia including a new venue, new dates and a key strategic alignment for Australian designers to expand their business opportunities while seamlessly connecting with press and buyers.

In its 18th year, Mercedes-Benz Fashion Week Australia will have a new home at Carriageworks, Sydney’s atmospheric former Eveleigh rail yards, now a vibrant hub of arts and culture. The venue enables IMG Fashion to deliver global production standards, and includes expanded onsite offerings that will provide designers with unparalleled participation options.

“This is an exciting announcement for the future of Mercedes-Benz Fashion Week Australia,” said Peter Levy, Senior Vice President and Managing Director of IMG Fashion Worldwide Event & Properties. “Carriageworks will allow IMG Fashion to spotlight our commitment to support the individual business objectives of the design community through the establishment of these forthcoming partnerships and flexible solutions available at the event’s new home”.

Lisa Havilah, Director, Carriageworks, said, “We are delighted Carriageworks will be the new home for Mercedes-Benz Fashion Week Australia. Over the past few years, Carriageworks has become a vibrant hub of arts in Sydney that is aesthetically spectacular as well as extremely accessible. We look forward to providing the fashion industry with one central location for activities in and around the showrooms, as well as showcasing the urban side of Sydney with its vibrant design culture.”

The move to Carriageworks allows IMG Fashion to incorporate an expanded trade show element within the venue footprint. PREMIERE, the leading trade event for boutique brands, will relocate to Carriageworks and will run concurrently with Mercedes-Benz Fashion Week Australia. Premiere will combine the existing Designer Suite Program and AEC’s Premiere exhibitor inventory to extend the opportunity for new Spring/Summer wholesale collections to be sold directly to registered buyers of both events, and is likely to increase local and international buyer attendance.

“We are thrilled to be joining Mercedes-Benz Fashion Week Australia in this new initiative. It is an exciting time for the Australian fashion industry and we believe the two events coming together will provide designers with the opportunity to maximize sales to registered buyers of both events while extending valuable connections within the industry,” Harvey Stockbridge, Managing Director of Australian Exhibitions and Conferences, organizers of PREMIERE.

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