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India : 100th store in Patna & still counting…Tanishq
October 26, 2007 |  |
Tanishq reached the century mark as it unveiled its 100th store in Patna at Hathwa Market.
Having embarked on the retail journey a decade ago, Tanishq is the largest jewellery retailer in India. With a strong presence in 70 cities across India, unmatched collections and assured purity, Tanishq has quickly become the first choice of discerning customers.
“This is an amazing achievement for Titan Industries,” said V. Govindraj, Vice President, Tanishq. “Retail is a capital-intensive business. In America, having 1,000 stores is not unusual.
Even for niche retailing, 200-300 stores are needed. But in India, although there are several small scale unorganized jewellery markets, Tanishq is the first and only jewellery brand to have organized mass jewellery retail chains across the country.
As our company expands, more and more people will be able to share our mindset. Brand Tanishq is for every Indian woman; it is at all times keyed-in to their ever-changing demands, moods and tastes.
It conveys a feeling of self-confidence and individualism that characterizes the Indian woman. The offerings are in tune with fashion and yet do not lose touch with tradition.”
Tanishq ventured into jewellery retailing in 1996 through exclusive stores, both company owned and franchisee outlets, a concept unique to branded jewellery segment at that time.
In just over a decade Tanishq has achieved several milestones and is the largest jewelry brand in the country with a turnover of Rs. 1250 crores in the last fiscal.
This success of Tanishq is a result of an exclusive blend of exquisite designs, trust and reliability, innovation, highly focused communication strategy and innovative retail strategy.
Design and retail innovation have been the hallmark of Tanishq all these years. Tanishq has constantly formulated an innovative product strategy this journey in line with the evolving consumer tastes.
Tanishq Design Studio has created exquisite and varied collections like Fashion earrings, Everydays, high-end Zoya collection among others aimed at distinctive consumer segments.
Similarly Tanishq has undertaken several unique retail initiatives keeping in mind the customer demand for a world class shopping experience. | | |
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