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Adidas orders help Wanbang Shoes Co to stay firm
Aug '08
It has been noted that shoe export of China has deteriorated rapidly. The situation is especially worse for Guangdong Province footwear industry, whose exports account for 40 percent of country's total shipments.

However, the export of Guangdong Wanbang Shoes Co Ltd has remained strong, depending on the orders from Adidas.

Reportedly, Adidas has not decreased order quantity from Guangdong Wanbang Shoes Co Ltd, which still produces about 1.20 million pairs of shoes each month.

Although the profit is shrunk due to international and internal trade factors, Company has been able to survive comfortably, particularly on the back of Adidas orders.

Company officials expressed that they have been very lucky to be achieving positive results in times when so many manufacturers were forced to close down.

They said that excellent customer service has earned them the trust and loyalty from international clients.

Besides, RMB pressure has been eased slightly by growing sales in domestic market.

Fibre2fashion News Desk - China

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