Home / Knowledge / News / MCC forays into medically engineered footwear market
MCC forays into medically engineered footwear market
25
Feb '10
Manipal Cure & Care (MCC) launched Foot Solutions, world's largest health and wellness franchisee focusing on foot care and proper fit. This will mark India entry for many medically engineered footwear brands like Chung Shi, Orthofeet, Drew and Thorlos, that focus on therapeutic, wellness and performance enhancement.

Foot Solutions' brands are available in over 250 locations worldwide, including US, Canada, Europe, Australia and many South East Asian countries. The concept relies on evidence based medicine and personalized advice from in-store Pedorthics who ensure that footwear and accessories are custom designed to fit each individual foot.

Nearly every person can benefit from proper foot care and custom foot orthotics. Foot Solutions products eliminate pain in feet, ankle, leg, knee, back and neck. It is a boon for those with diabetes, arthritis & degenerative disorders, pregnancy, paediatrics, obesity, foot deformities resulting from neuropathy, abnormal biomechanics, congenital disorders, or surgical intervention and also athletes and sports professionals.

Dr. Satish Amarnath, Medical Director, Manipal Cure & Care informed, “Over 90% of people wear improperly fitted shoes, which in turn causes or worsens foot problems. No two feet are identical but all pairs of mass-market shoes are designed identically. That's a sure recipe for trouble, especially when dealing with 33 joints, 26 bones, and over 100 muscles below your knees. Improper footwear sends “disease” up through the legs, through the spine, all the way to the cranium. It could be surmised from this that vague ache in the lower back or the neck could be due to improper posture culminating in pain”.

At MCC, a team of specially trained physiotherapists and counsellors administer a comprehensive foot examination including inspection, palpation, soft tissue analysis, gait analysis and pressure mapping. They use a mix of state-of-the-art equipment like 2D and 3D scanners. This “Digital Foot Mapping” provides information on bumps, curves, lines and stress points at the feet. After a thorough review with the patient, custom designed foot beds are fabricated considering the orthopaedic, vascular and diabetic condition. Foot Solutions can produce custom foot orthotics as thin as 2mm that can slip into dress-shoes or a sneaker which not only provide freedom and comfort for the feet but also adds on to the compliance. Today's market has players manufacturing shoes for diabetics that stick out like a sore thumb and brand's a person for his condition from miles. Our Endeavour is to give scientifically effective solutions, entirely compatible to the poise and ethos of an individual.

Mr. Somnath Das, COO, Manipal Cure and Care said, “At Manipal Cure and Care we believe and practice, preventive healthcare. Being a category developer in India, it will create a new revenue stream for us. Besides MCC and Manipal Health Systems, we plan to market these products through outlets spread across high streets and healthcare facilities in the next 3 years.”


Must ReadView All

ITC, ICS tie up to help Moroccan textile value chain

Textiles | On 21st Apr 2018

ITC, ICS tie up to help Moroccan textile value chain

The International Trade Centre (ITC) has partnered with ICS, which...

Bangladesh garment manufacturers call for fair pricing

Apparel/Garments | On 21st Apr 2018

Bangladesh garment manufacturers call for fair pricing

Bangladesh garment manufacturers want a ‘commensurate adjustment’ by...

Pak ministry proposes extension to PM package for 2018-19

Textiles | On 21st Apr 2018

Pak ministry proposes extension to PM package for 2018-19

Pakistani textile ministry has reportedly proposed extending the...

Interviews View All

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Urmil Arya

Sushila International, a well established textile organisation established ...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search