Home / Knowledge / News / Flawless teamwork, skill & coordination keep New Balance growing
Flawless teamwork, skill & coordination keep New Balance growing
10
Jun '10
New Balance, the only athletic company that still produces footwear in the United States, celebrates the unique skills of its domestic manufacturing workforce through an online video debuting that captures a "job swap" day at their Skowhegan, Maine factory with the No. 20 Home Depot Pit Crew.

"A winning pit stop requires flawless teamwork, coordination, consistency and skill all packed into an incredibly short period of time," says Eric Groen, Rear Tire Carrier on the No. 20 Home Depot Toyota of Joe Gibbs Racing. "We had heard the same could be said about making a pair of shoes so we traveled to New Balance in Maine to engage their team in a job swap."

With "play-by-play" commentary by Dr. Jerry Punch, a well-known motorsports broadcast announcer, the video follows the pit crew from the No. 20 Home Depot team as they work manufacturing New Balance 993 running shoes. New Balance associates then perform a pit stop to see exactly which job is tougher; making shoes or doing a pit stop.

"Our associates have passion and pride in their craftsmanship, and their teamwork, coordination and skills have enabled us to withstand economic challenges and remain strong," says Patrick Welch, Skowhegan production manager at New Balance. "We are proud of our American workforce and of the jobs they do every day to keep our company growing."

New Balance highlights its commitment to American workers through a national awareness campaign this summer including dedicated in-store materials as well as footwear hangtags and box stickers that highlight footwear models as either Made or Assembled in America.

New Balance has five U.S. manufacturing facilities in Boston and Lawrence, MA and Norway, Norridgewock and Skowhegan, ME as well as one in Flimby, U.K. One out of every four pairs of shoes the company sells in North America is made in the U.S.

In 2009, Joe Gibbs Racing announced a partnership with New Balance to supply pit crew and workout training footwear for each of their three NASCAR Sprint Cup Series teams and two NASCAR Nationwide Series teams.

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance employs more than 4000 people around the globe, and in 2009 reported worldwide sales of $1.65 billion.

New Balance Athletic Shoe Inc


Must ReadView All

Textiles | On 19th Aug 2017

New fabric interfaces to interact with computers

As computer capabilities evolve, new fabric-based interfaces are...

Textiles | On 19th Aug 2017

Brazilian cotton prices drop in first fortnight of August

Cotton prices dropped in the Brazilian market in the first fortnight...

Apparel/Garments | On 19th Aug 2017

Target to acquire Grand Junction for faster deliveries

Target Corporation has announced that it has agreed to acquire Grand...

Interviews View All

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
66.7%
No
16.7%
Skip
16.7%

Total Votes: 30

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
43.3%
No
36.7%
Skip
20.0%

Total Votes: 30

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.3%
No
6.7%
Skip
10.0%

Total Votes: 30

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
60.0%
No
10.0%
Skip
30.0%

Total Votes: 30


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search