Home / Knowledge / News / Timberland to expand innovative Green Index label
Timberland to expand innovative Green Index label
13
Aug '10
The Timberland Company, a leading outdoor footwear and apparel company, announced plans to expand the company's innovative Green Index label to all Timberland branded footwear.

In addition to expanding efforts to measure and communicate the environmental impact of its products, Timberland is collaborating with more than 200 outdoor businesses on an industry-wide eco-indexing standard that was announced during last week's Outdoor Retailer Show.

Timberland is currently applying a Green Index rating to 14 percent of its footwear; the company plans to apply the rating to 100 percent of its footwear by the end of 2012. Besides empowering footwear designers to lessen the impact of their designs, the initiative also extends the company's commitment to educating consumers on the environmental impact of its products, and to helping them make informed purchasing decisions.

Timberland is not alone in its pursuit of a more environmentally preferred approach to product development and transparency. The company is working through the Outdoor Industry Association (OIA) on the development of an industry standard for product footprinting -- the Eco Index. While the Eco Index is not a consumer-facing label at this time, it will become the industry's first standardized environmental assessment tool.

"Individual efforts, like Timberland's Green Index, are good options for now, but to truly empower consumers, we knew we needed a commitment from the entire industry," said Betsy Blaisdell, senior manager of environmental stewardship for Timberland. "First mover companies only get so far -- collaboration is integral to achieving a consumer-friendly, industry-wide standard, which is why we applaud the launch of the OIA Eco Index as a positive step in the right direction."

Pioneering Product Transparency
Timberland is a pioneer in product transparency and labeling. In 2006, the company launched a new product packaging and labeling initiative, the first of its kind for the retail industry. It included the company's "nutrition label," which helps consumers understand more about where their product was manufactured, how it was produced and its impact on the environment. In the spring of 2007, Timberland took the nutrition label concept a step further and introduced the Green Index score, to report on product-specific ratings for select environmental factors.

The Green Index rating measures and reports on environmental impact in three key areas:

• Climate impact: Measures greenhouse gas emissions produced from raw material extraction through manufacturing
• Chemicals used: Measures the presence of hazardous substances (solvent adhesives and polyvinyl chloride (PVC)) used in the production of products
• Materials used: Measures the use of organic, recycled or renewable materials

Timberland is committed to setting targets to reduce the environmental impact of its products. The company is in the process of establishing a reliable baseline for specific environmental indicators and, by the end of 2011, Timberland will have its baseline data.


Must ReadView All

Chinese firm sets up textile-garment chain in Vietnam

Apparel/Garments | On 13th Dec 2017

Chinese firm sets up textile-garment chain in Vietnam

Worldon Vietnam Co. Ltd under the Chinese Shenzhou Group is likely to ...

Courtesy: SATO Global Solutions

Information Technology | On 13th Dec 2017

Sensor networks improve inventory management

Sensor networks like radio frequency identification (RFID) and smart...

CMAI hails review of FTP as 'progressive package'

Apparel/Garments | On 13th Dec 2017

CMAI hails review of FTP as 'progressive package'

The Clothing Manufacturers' Association of India (CMAI) has hailed...

Interviews View All

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search