Canada's Shopify & YouTube partner to offer in-video shopping

21 Jul '22

2 min read

Pic: Shopify

E-commerce company Shopify and video sharing platform YouTube have launched YouTube Shopping to enable creators to sell their products directly via live and on-demand videos. The companies aim to help sellers and merchants connect to consumers and build their businesses. The new service allows sellers to easily integrate their online stores with YouTube.

YouTube Shopping will let Shopify sellers have easier access to the video platform’s 2 billion monthly logged-in users. Not only will creators be able to tag and pin their products at key points during a livestream video but also display a curated list of products on a product shelf below the on-demand videos. Moreover, a new Store tab will be added to a merchant’s YouTube channel, featuring their entire selection of products, Shopify said in a press release.

“Because Shopify acts as a merchant’s retail operating system, product details including names, images, pricing, and shipping are seamlessly kept up to date across channels. If a product sells out, it’s automatically removed from YouTube. Merchants can also track performance of live and on-demand videos directly from their Shopify admin, with a full view of multichannel sales. And, for select eligible merchants in the US, onsite check on YouTube means consumers can purchase without leaving the platform,” according to the release.

“Commerce today is multichannel, and YouTube is one of the most influential channels on the planet. Shopify's new YouTube integration will fundamentally change what opportunity looks like for independent brands in the creator economy,” said Kaz Nejatian, VP of product at Shopify.

Fibre2Fashion News Desk (NB)