Finnish lifestyle firm Marimekko & Germany's Adidas to reunite again

The hero print of the collection is Maija Isola’s iconic Unikko (poppy) print from 1964, now used for the first time ever in a sports apparel collection, the two companies said in a joint media release.

The collection’s versatile performance and lifestyle styles span from training, tennis and swimwear to shoes and accessories, and key pieces from the collection have been made in part with recycled materials and Parley Ocean Plastic. Parley Ocean Plastic is upcycled plastic waste intercepted on remote islands, beaches, coastal communities, and shorelines, preventing it from polluting our ocean.

“We are excited to reunite with Adidas for this second limited-edition collaboration and introduce our most iconic print design, Unikko (poppy), a true symbol of creativity, in sports apparel for the first time. The Adidas x Marimekko capsule embraces both brands’ commitment to sustainability, originality and empowerment, and we hope that the functional, yet playful products bring joy to everyday activities of people around the world,” said Tiina Alahuhta-Kasko, president and CEO of Marimekko.

The second Adidas x Marimekko collection will be available from September 30 2021 onwards, on Adidas’ official website and at selected Adidas stores and retailers around the world. In addition, a selected assortment of the collection will be available on Marimekko website and in some 15 Marimekko stores in the Asia-Pacific region.

Fibre2Fashion News Desk (KD)