Argentina National Basketball teams to wear Li Ning sports apparel

12 Feb '07

2 min read

As the New Year's bell tolled, leading Chinese sporting goods company, “Li Ning”, took an important step forward in their global strategy. On January 11th, Li Ning Company Limited signed a six-year strategic cooperation agreement with the Argentina Basketball Federation in Beijing.

This made Li Ning Company the official partner of the Argentina Basketball Federation and the designated sporting goods sponsor for the national men's and women's basketball teams. Argentina's national basketball teams will now wear “Li Ning” sportswear (including clothes for training, games and awards presentations) to present popular gentinean “basketball tango” in major international events including the 2008 Beijing Olympic Games and the 2012 London Olympic Games.

At the contract signing ceremony, Li Ning also initiated the “Dream Stars” program that is aimed at the cultivation of youth basketball in China. Li Ning will work hand in hand with the Argentinean team and other top basketball teams of the world to foster the talent of young Chinese basketball players. As part of this, Li Ning will also market, in its 20 domestic stores, limited edition “Argentinean” sports gear in a fund-raising effort, with all proceeds going to program scholarships.

The Argentinean Basketball Team has become a household name as a major player in the world basketball arena. The Argentinean Men's Team took second place in the 2002 Men's Basketball World Championship and won the gold medal the 2004 Athens Olympic Games.

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