New ESCADA shop concept at Beverly Hills

04 May '07

2 min read

A spectacular gala event will highlight the reopening of ESCADA's redesigned flagship store on Wilshire Boulevard in the very home of Hollywood glamour Beverly Hills, California.

Covering some 6,500 square feet and located in the luxurious Beverly Wilshire Hotel on Rodeo Drive, the venue is one of the largest and highest-selling flagship stores to display the fresh look of the new ESCADA shop concept.

The glamorous CLUB ESCADA cocktail on May 3, 2007, will be hosted by the CEO of ESCADA GROUP, Frank Rheinboldt, together with Academy Award winning actress Hilary Swank and the Editor at Large of the American VOGUE, André Leon Talley.

The new Creative Director of ESCADA, the Italian designer Damiano Biella, will also be on hand for the occasion.

Frank Rheinboldt,CEO of ESCADA AG:"The ESCADA flagship store in Beverly Hills marks a new milestone in ESCADA's evolution into a modern luxury brand. I am very proud to have the privilege of opening such an elegant and luxurious venue in this center of international glamour together with Hilary Swank and André Leon Talley.”

Over 600 guests from Los Angeles' high society and the international fashion press are expected at the official opening party. The evening will showcase a performance by avant garde singer Sonia de Meglio who together with Parisian DJ Monsieur Velvet will be providing the entertainment.

Wolfgang Puck's CUTS Catering will pamper guests with exclusive delicacies and champagne. A Maybach limousine service will be available for those attending. Within the ESCADA art project “Szczesny for ESCADA, St. Tropez”, selected art work will be exhibited during the first two weeks of the opening phase.

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